Dell to introduce color laser printers

Dell has added a splash of colour to its laser printer lineup with three new models for businesses and home-office users.

Printers have been part of Dell's product line for over a year, but the three new models are the company's first color laser models. The company's printing business has come along steadily over the past few quarters as it tries to lure customers away from its chief rival, HP, which has controlled the printer market for several years. Its printer group is usually the most profitable division.

Dell hopes to chip away at HP's market share lead with low-cost printers that it can sell alongside other enterprise IT equipment such as servers, storage and PCs.

The Dell Laser Printer 5100cn is a networked printer that can print up to 35 black and white pages per minutes or up to 25 colour pages per minute. It costs $US999, and is available immediately for enterprise customers that wish to use it in workgroup settings.

The other new models, the 3100cn and the 3000cn, are also available immediately. The 3100cn is designed for offices that don't require as much printing capacity or speed as provided by the 5100cn. It costs $US549.

Smaller offices are the target for the 3000cn, which has a little less capacity than the 3100cn. That model costs $US449.

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