Matsushita DSPs to speed product development

Matsushita Electric plans to speed development of products by using a single new digital signal procecessor (DSP) chip it has developed across a range of products. It currently uses different chips for phones, audio products, TVs and DVD players.

The new DSP, which Matsushita calls its UniPhier multimedia processor, is capable of processing video and audio encoded in several different standards.

Using the same processor when designing different new products, Matsushita can cut development time in some cases to a fifth, the company said. The company did not give more details.

Some products using the processor, for example mobile phones, will use 30 per cent to 50 per cent less power, a company spokesperson,Yuji Kakinuma, said.

"At the moment, we use a number of different specialist DSPs," Kakinuma said. "With the UniPhier processor we only need one. The processor enables lower power consumption and is more efficient."

The new DSP was necessary because the company needs to keep up with shrinking product cycle times, according to Matsushita's senior managing director and chief technology officer, Susumu Koike.

In Japan, Matsushita had been releasing three new mobile phone models every six months, he said.

"There is a huge issue about the time it takes to get these products to market," Koike said. "The rate at which products are going to be released will be explosive.

"We are reaching the limits of our ability to develop products on time. We needed a more efficient way."

From 2005, Matsushita intends to launch new series of digital high-definition TVs, mobile phones with digital TV functions, new types of networked home appliances, audiovisual equipment and home servers.

The new chip would help the company smooth its development processes and save money, Koike said.

He did not give specifics.

The company said that it would begin using the processor for designing new products in mid-2005.

Products using the processor would begin appearing later that year.

The first products would be mobile devices at the end of 2005 and larger products such as TVs and DVD players would follwo in early 2006.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Kallender

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?