Dell has wrapped up its first year in the printer market with the introduction of a new all-in-one printer for consumers and small business customers, the company said at Comdex.
The Dell A960 is a printer, copier and fax machine in a single package, senior manager for product marketing in Dell's imaging business, Phil Ventimiglia, said.
The A960 added an automatic document feeder that could hold up to 50 pages, and could operate as a standalone fax machine rather than having to be connected to a PC, he said.
Small businesses still did a large amount of faxing in the email age, mostly to send invoices to their customers, Ventimiglia said.
The built-in fax modem in the A960 would allow those customers to use the machine even if their PC was turned off, he said.
The printer comes with Dell's ink management technology, which alerts users to cartridges with low ink levels and can be used to reorder cartridges through Dell's Web site.
Although the printer was based on technology developed with Lexmark International, Dell did not use the technology that Lexmark used to detect and shut down third-party ink cartridges in its printers, Ventimiglia said.
The A960 will cost $US179 after a $US20 instant rebate.
By using an instant rebate, Dell reserved the right to change the price of the product without actually having to alter the list price, Ventimiglia said.
The A960 ess immediately available in North America, and would be rolled out to other regions of the world over the next few months, Ventimiglia said.
Dell now sold four inkjet printers for consumers and small businesses and five laser printers for larger organisations, Ventimiglia said.
Its entrance into the printer market earlier this year was seen as a move to capture market share from rival HP, which enjoys a commanding share of the printer market and a profitable business that helps offset losses from its server group.