CCD shortage to hamper Christmas rush

The digital camera market is preparing for the worst charge coupled device (CCD) shortage ever as the Christmas shopping season nears and demand for digital cameras soars.

Ever-shrinking product lifecycles, record demand for digital still cameras (DSCs) and demand for mobile camera phones and other portable consumer applications have led to a dearth of CCDs and memory cards.

The CCD shortage will affect the availability of all types of digital cameras. Flash memory cards such as Secure Digital cards will also be scarce.

Distributors that have conducted demand forecasts are less likely to be affected by any shortages over Q4.

Several digital camera vendors strongly encourage their distributors to conduct forecasts and, in the event of a shortage, those distributors will be given preference when surplus stock is allocated.

General manager of Sydney-based distributor Global Business Technology, Gordon Taylor, distributes Sony digital cameras and conducts three-month forecasting for the vendor.

“We don’t expect the shortages will affect us because we’ve conducted demand forecasts – this strengthens our position when it comes to stock allocation," he said.

“Forecasting is a pain, but it is a necessary evil. If you don’t do it, you lose."

Most vendors conduct three-month forecasts, but HP market development manager for emerging products, John Gowland, said they needed to conduct one-month forecasts to avoid getting caught out.

Gowland said the memory card shortage would not affect HP’s channel partners as HP’s cameras were compatible with eight different types of cards. Other major brands were only compatible with Compact Flash and Secure Digital media cards.

Digital cameras sales are expected to reach an all-time record this year and the same is expected this Christmas.

“I am expecting this Christmas to be twice as big as last year -- 200 per cent greater,” Sony Australia’s digital imaging product manager, Ben Smith, said.

“I believe there will be more than 250,000 cameras sold into the market this November and December. The IT channel will make up about 10-15 per cent of those sales.”

Industry pundits agree that the sweetspot for digital cameras this Christmas is between $400 and $700 and that mid-range digital camera sales will exceed entry-level camera sales this Christmas.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?