Victorian computer games company, IR Gurus Interactive, has formed a deal with Sony to develop a Gaelic football computer game.
This is the first time an Australian games developer has struck a deal with Sony directly.
The Victorian government is touting how much it will mean for the state's games industry.
Information and Communication Technology Minister, Marsha Thomson: “The new game will be the first officially licensed Gaelic Football computer game in the world and will generate 12 new jobs and new investment of at least $2.3 million.
“The fact that this is the first time an Australian developer has struck a deal directly with a multinational entertainment company, rather than through a publishing house or third party, is testament to the [Victorian games industry].”
Victoria exports about $100 million in games products each year and employs more than half of the industry's 700 full-time artists, designers, producers and game developers, according to the state government.
Saddle Club, Le Mans 24 Hours, Jurassic Park and AFL Live are just a few of the hundreds of titles that have been developed in Victoria.