Yahoo opens up search platform to developers

Yahoo is for the first time providing access to APIs to external developers so they can develop search applications that run on the Yahoo platform.

Yahoo is for the first time opening up its search platform so that external developers can create search applications that tap the vendor's search infrastructure, Yahoo is announcing Tuesday. Yahoo is also expanding access to the Overture ad network to more developers.

With the launch on Tuesday of the Yahoo Developer Network, Yahoo is providing access to application programming interfaces (APIs) for a variety of its search services, including Web, image, video, news and local search.

Meanwhile, Yahoo is also broadening access to the Overture APIs, which have been available to high-volume advertisers for several years. Now, other types of Overture users, such as search-engine marketers and smaller advertisers, will be allowed access to the APIs.

"Yahoo can't be everything to everybody," said Eckart Walther, head of product management for Yahoo Search. "This is the first time we're providing formal APIs to developers to write new search applications that run on top of our infrastructure. There are hundreds of ideas (for search applications) we haven't thought of that will be enabled by these APIs."

For example, a developer could create a tool that allows users to display Yahoo search results in a different way, he said. Or the webmaster of a site focused on a particular area or city could use the APIs to build functionality into the site that delivers either automatically or on demand a list of local restaurants obtained from the Yahoo Local service, he said.

The Yahoo Developer Network, available at http://developer.yahoo.com, offers registered developers a variety of features, such as access to the APIs, sample code, discussion groups, mailing lists and a section that showcases applications created by developers.

The staff at 10e20 LLC, a Web site design and search engine marketing firm, plans to work late into the night exploring the Yahoo Developer Network and trying out the APIs, said Chris Winfield, the company's president. "This is just a real outstretched hand to the search engine marketing community. It'll be fun to see what we come up with the rest of night," he said.

The open APIs will let New York City-based 10e20 create Web-based applications for Yahoo search services and desktop-based applications for Overture services, as well as give 10e20 a better overall understanding of the inner workings of the Yahoo network, Winfield said. "This is a big thing. There's a lot there. They've done a really nice job," Winfield said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?