Guillemot makes Herculean exit

The renowned Hercules brand of graphic cards is about to become extinct following French-based PC outfit Guillemot Corporation’s decision to pull out of the saturated graphics card and LCD monitor markets.

According to a company statement, Guillemot decided to progressively withdraw due to the very weak gross margins it had been making in the graphics board and monitor markets.

Guillemot has already begun adapting its teams and business structures in order to focus on new growth markets that yield higher and more stable margins. It is focusing its R&D efforts on a range of products employing Wi-Fi and Bluetooth technologies.

The Hercules brand will not disappear completely, however. Guillemot plans to use the Hercules name to promote audio and video editing tools and some of its new wireless-enabled products.

UK news service The Register said Guillemot would maintain technical support for the Hercules graphics cards and LCDs currently on the market, which come with a three-year warranty.

Product marketing manager for Guillemot distributor BCN Technology, Ian Medcalfe, said he was surprised by the vendor’s decision to exit the graphics card market.

“I’m disappointed because it’s a very good brand; but those markets are tough," he said. "The Hercules graphics cards are more targeted at the high end and we’re now seeing more demand for low-end cards, especially as reference boards are improving. Less manufacturers are putting in their own R&D on graphics card technology as the manufacturing of reference boards [boards primarily designed by graphics chip manufacturers] has gotten better.”

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?