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Microsoft Appoints David McLean Regional Director, Microsoft Home Entertainment Division (HED) Australia and New Zealand

  • 11 March, 2004 09:26

<p>11 March, Sydney – Microsoft’s Home Entertainment Division (HED) today announced the appointment of David McLean to the position of Regional Director, Microsoft HED, Australia and New Zealand.</p>
<p>Based in Sydney, Australia, McLean will assume the overall management for Microsoft HED within the Australian and New Zealand markets.</p>
<p>McLean has been with Microsoft for the past 7 years where he has most recently managed the Xbox© business in his capacity as Regional Group Manager.</p>
<p>McLean has been an instrumental player driving the overwhelming success of the Xbox business in Australia, which has obtained over 40% Australian market share to date in 2004*, and was the only next generation console to grow in the Australian market year on year in the last half of 2003*.</p>
<p>“It is with great anticipation that I accept the reins of Microsoft HED in Australia and New Zealand,” says McLean. “With the growth of Xbox Live™ the world’s first unified online gaming system and our incredibly strong local market share in Australia and New Zealand, Microsoft is in a unique position to lead the digital revolution in home entertainment.”</p>
<p>The position has been vacated due to the promotion of Alan Bowman who was appointed to the position of General Manager, Microsoft HED, Asia Pacific and Greater China Region last year.</p>
<p>Also based in Sydney, Australia, Bowman who has been with Microsoft in excess of 12 years has now assumed overall responsibility for strategic management and leadership for Microsoft HED throughout the Asia Pacific and greater China regions. In addition to China, Bowman will continue to oversee the management of all Asia Pacific subsidiaries including: Korea, Taiwan, Hong Kong and Singapore as well as India, Australia and New Zealand.</p>
<p>* Figures provided by GFK Marketing Services. Data refers to next generation consoles only.</p>
<p>For further information, interviews or images please contact:</p>
<p>Matthew Gain or Alex Kelly</p>
<p>Pulse Communications</p>
<p>02 9904 3063</p>
<p>About Microsoft</p>
<p>Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.</p>
<p>About Xbox
Xbox ( is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, “it’s good to play together,” captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.</p>
<p>About Xbox Live</p>
<p>Xbox™ Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so there’s no need to buy additional peripherals.</p>
<p>Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive.</p>

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