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Toshiba releases 512-Megabyte SD Card

  • 16 March, 2004 10:20

<p>Expanding its line of Secure Digital (SD) Memory Cards, Toshiba ISD has released a 512 megabyte (MB) SD Memory Card to provide greater file storage capacity for users of digital cameras, MP3 players and PDAs.</p>
<p>One single 512 MB SD card will allow users to store approximately 200 high resolution jpeg photos from a 5 mega pixel camera, 3 hours of MPEG4 video or more than 7 hours of music. This saves users having to save such files onto multiple cards or download them onto a computer.</p>
<p>For further information, photography or to arrange a review of the product, please contact Elizabeth Dawson or Caroline Hendra on (02) 9904 4533 or pr@howorth.com.au.</p>
<p>--------------------------------------------------------------------------------------------------------------------
MEDIA RELEASE</p>
<p>Toshiba adds 512-Megabyte Secure Digital Card</p>
<p>New Card Offers Increased Capacity and Fast Data Transfer Rate for High Resolution Digital Cameras, PDAs and other Mobile Devices</p>
<p>SYDNEY, 16 March, 2004 - To address the continuing demand for greater file storage capacity in digital cameras, MP3 players and PDAs, Toshiba Australia Pty Ltd., Information Systems Division (ISD) today announced the introduction of its 512 megabyte (MB) Secure Digital (SD) Memory Card. Developed by Toshiba, the new high-density card features a maximum data transfer rate of 10 megabytes per second (MB/s).</p>
<p>Designated SD-M5124R-W, the new 512MB SD Card consists of two of Toshiba's 2 gigabit (Gb) NAND flash memory devices, packaged in the postage stamp sized SD card format, which measures 32mm x 24mm x 2.1mm.</p>
<p>"Demand for higher capacity SD cards continues to increase, fuelled primarily by growing use of higher resolution digital still cameras, and consumers who want to store as many photos as possible without changing cards or downloading the pictures to their computer," said Matt Codrington, Product Marketing Manager for personal storage products. "With a 512MB card, users can store approximately 200 high resolution jpeg photos from a 5 mega pixel camera1, 3 hours of MPEG4 video² or over 7 hours of music³ on a single SD card."</p>
<p>Toshiba offers a complete line of SD Cards, ranging in capacity from 32MB to 512MB, for use in wireless and portable communications devices including car navigation systems, cellular phones, digital still and video cameras, electronic books, handheld PCs, MP3 players, and personal digital assistants (PDAs). These new higher density cards are targeted primarily for use with high-quality four-mega pixel to five-mega pixel digital still cameras and PDAs.</p>
<p>The industry standard SD-M5124R-W SD card employs Toshiba's advanced security technology to provide key enhancements over traditional flash cards such as cryptographic security, improved protection of copyrighted data, high data transfer rate for fast copy/download, and high storage capacity. The new card complements Toshiba's comprehensive line of solid state storage cards which also include CompactFlash™, and PC ATA form factors, bringing original equipment manufacturer (OEM) customers a range of solutions to meet their removable storage requirements.</p>
<p>Features
- High storage capacity
- High transfer rate for fast copy/download
- Lightweight and compact at 1.8 grams (g) and 32 millimetres (mm) long x 24mm wide x 2.1mm thick
- Low battery consumption for longer life in portable electronic devices
- Includes a user-selectable mechanical write protect switch on the exterior casing
- Compliant with Secure Digital Music Initiative (SDMI) portable device specification requirements</p>
<p>1The actual number of photos that can be stored on a 512MB card may vary, depending on the camera model and the scene being photographed.</p>
<p>2 Based on 384Kbps resolution</p>
<p>3 Based on MPS audio file (96Kbps)</p>
<p>Key Specifications</p>
<p>Part Number
SD-M5124R-W</p>
<p>Packaging
SD Physical Layer Spec. V1.0 Compliant; 32mm x 24mm x 2.1mm (length x width x height)</p>
<p>Power Supply
Operating Voltage 2.7 volts (V) to 3.6V</p>
<p>Pricing and Availability
Toshiba's 512MB SD Card will be available immediately, priced at $495 RRP inc. GST.</p>
<p>SD Card Background
The SD Memory Card is a revolutionary universal flash memory storage device designed to meet the security, capacity, ergonomic and performance requirements of emerging audio, video and multimedia consumer electronics markets. Packaging for the unit includes a high-performance, nine-pin SD interface that enables data transfer rates of up to 10MB/s. The SD Memory Card is ergonomically designed to enable current and future devices to realize competitive form factors of hardware while demanding increased storage space. The card is 32 millimetres (mm) long, 24mm wide and 2.1 mm thick, approximately the size of a postage stamp, and weighs two grams. The SD Memory Card specification was defined by the Secure Digital Association (SDA), which founding members include Toshiba, Matsushita Electrical Industrial Co. Ltd. (Panasonic) and SanDisk Corporation.</p>
<p>NAND Flash Background
As a recognized pioneer in flash technology, Toshiba invented NOR-type flash technology in 1984 and NAND-type flash technology in 1987. Toshiba maintains leadership in flash technology today; with the industry's broadest selection of 1 GB NAND flash devices and a complete line of NAND devices in densities from 64Mb to 2 GB to meet various application requirements. NAND flash is becoming one of the leading technologies for solid state storage applications because of its high-speed programming capability, high-speed erasing, small block size and low cost. The sequential nature (serial access) of NAND-based flash memory provides notable advantages for these block-oriented data storage applications. Toshiba's NAND flash memory products are optimized for general solid state storage, image file storage and audio for applications such as solid state disk drives, digital cameras, audio appliances, set-top boxes and industrial storage.</p>
<p>-ends-</p>
<p>About Toshiba</p>
<p>Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 165,000 employees worldwide, and annual sales of over US$47 billion on a consolidated basis. With notebook market share of 24.3% (according to IDC’s Q3 2003 figures), Toshiba ISD is comfortably the Australian market share market leader.</p>
<p>Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services and is also the only leading computer brand that is 100 per cent channel-centric. A global reputation for quality has been achieved through an R&amp;D budget roughly equal to Australia’s total expenditure as a country in this area.</p>
<p>Toshiba pioneered the notebook market in 1985 and in recent years, Toshiba ISD extended its solutions offering for Australia and New Zealand with the inclusion of a range of projectors, Pocket PCs and personal storage products.</p>
<p>Committed to People, Committed to the Future. Toshiba.</p>
<p>Issued by Howorth Communications on behalf of Toshiba (Australia) Pty Limited, Information Systems Division.</p>
<p>Toshiba’s Virtual Pressroom: www.isd.toshiba.com.au</p>
<p>For further press information please contact:</p>
<p>Elizabeth Dawson or Caroline Hendra
Howorth Communications
Ph: 02 9904 4533
Email: pr@howorth.com.au</p>
<p>Annette Horst
Toshiba Australia Pty Ltd
Ph: 02 9887 6021
Email: ahorst@toshiba-tap.com</p>

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