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Lexmark introduces high quality inkjet photo paper to meet rising digital printing demand

  • 23 March, 2004 09:37

<p>Lexmark announces its two new inkjet paper types for high resolution printing – Lexmark Premium Glossy Photo Paper and Lexmark Everyday Glossy Photo Paper.</p>
<p>Designed in reaction to Lexmark customers’ demand for high quality photo printers and optimised paper, the new Lexmark Glossy Photo Paper range offers professional printing tools for home users and small business.</p>
<p>For further information please contact Jessica Sealby or Guy Downes at Howorth Communications on 02 9904 4533 or pr@howorth.com.au .</p>
<p>Lexmark introduces high quality inkjet photo paper to meet rising digital printing demand</p>
<p>New high quality photo paper for creative home users and small business</p>
<p>SYDNEY, 23 March 2004 – In response to a growing customer base and increasing demand from home and small business users, Lexmark has introduced two new inkjet paper types for high resolution digital printing - Lexmark Premium Glossy Photo Paper and Lexmark Everyday Glossy Photo Paper.</p>
<p>The purchase and use of digital cameras has grown significantly in the past 12 months, with worldwide digital camera sales expected to reach 53 million in 2004.* With consumers eager to print their images at home, the demand for high quality photo printers and optimised paper is high. Lexmark has risen to the challenge by providing their customers with this new essential product.</p>
<p>The Lexmark Premium Glossy Photo Paper offers superior photo quality on a heavy 230 gsm (grams per square metre) stock, giving users the look and feel of professionally processed photos from photo labs. The Lexmark Everyday Glossy Photo Paper offers high resolution output on a lighter 170 gsm stock.</p>
<p>Both the Premium and Everyday Glossy Photo Papers have been specially designed to provide sharp, high quality photographic output for today’s range of photo-quality desktop printers. Although designed for Lexmark printers, the new papers are compatible with all brands of inkjet printers.</p>
<p>“The new Lexmark Glossy Photo Paper range offers professional printing tools for home users and small business”, said Stephen Waugh, General Manager, Consumer and Small Business, Lexmark Australia and New Zealand. “With the strong shift to digital photography and design, Lexmark enables customers to construct their own photo lab and design studio. The creative possibilities are endless.”</p>
<p>At an RRP of $18.99 inc GST for Lexmark Premium Glossy Photo Paper and $11.99 inc GST for Lexmark Everyday Glossy Photo Paper, printing professionally from the home or office has never been so affordable.</p>
<p>-ENDS-</p>
<p>* Referenced from InfoTrend Research Group Inc. www.infotrends-rgi.com</p>
<p>About Lexmark</p>
<p>Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, multifunction products, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.</p>
<p>For copies of this and other Lexmark releases, visit the News Room at www.lexmark.com/ap</p>
<p>For further information please contact:</p>
<p>Jessica Sealby or Guy Downes Rachel York</p>
<p>Howorth Communications Lexmark International (Australia) Pty Ltd</p>
<p>Tel: +61 2 9904 4533 Tel: +61 2 9930 3566</p>
<p>Email: pr@howorth.com.au Email: ryork@lexmark.com</p>
<p>Howorth Communications | an Ogilvy PR Worldwide Company | Level 3, 357-359 Military Road Mosman NSW 2088 | T +61 (2) 9904 4533 | F + 61 (2) 9904 9460 I www.howorth.com.au</p>
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