Mass merchants pounce on iPod

Apple’s iPod has confirmed its mass market appeal with the news that Myer, Megamart, Target and Domayne stores are to stock the top performing music player.

Apple Australia confirmed the deals yesterday, and indicated more mass merchants would soon have iPod on their shelves.

“From April 1, Australian customers will be able to buy iPod from more places than ever before,” an Apple spokesperson said. “More retail outlets will be coming on board very soon so consumers will have even more choice of where to buy.”

Coles Myer stores, Megamart and Myer, will sell the iPod nationwide, along with Target. The Harvey Norman company, Domayne, will also sell the music player.

iPods are already available through David Jones, Apple Centres and resellers, and Apple’s online store.

In an email to channel partners signed by Apple channel manager, Kevin McElduff, Apple told channel partners the success it had seen through the David Jones stores had accelerated its plans to tackle the mass merchant space. McElduff told resellers in the letter that Apple expected the new retailers would follow the pattern set by David Jones of selling predominantly to PC users.

“This will serve the Apple community well in years to come as we market the entire range of products to these new customers,” he said.

But while the addition of several mass merchants would help raise the profile of Apple and the iPod, several resellers said that supply of the iPod was already constrained.

One reseller said that despite ordering several hundred iPods at a time, he always had to wait for stock.

“They’ve just given the iPod to Myer and Target, but they can’t even supply their own channel,” the reseller said.

Last week Apple announced that demand for the new iPod mini in the US had pushed back its overseas release date to July.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?