AOL|7 gets new name, broadband pricing

New AOL|7 owner Primus has overhauled the ISP business, renaming the service provider Primus-AOL and introducing a range of lower-priced broadband and dial-up Internet products for its customers.

Primus acquired the AOL|7 business from America Online, AAPT and Seven Network in February this year. Today, the ISP announced it would continue to operate the former AOL|7 business separately, trading as Primus-AOL.

In line with its iPrimus ADSL prices, the new Primus-AOL entry-level ADSL, Freedom Intro, is available for $29.95 per month with 200MB of downloads.

The ISP will also offer a variation of the Freedom Basic 256Kbps plan for $59.95 without excess usage fees. The user’s access speed will, however, be cut once they reach the 1GB download limit each month. Excess downloads will be charged at 15 cents per MB.

Plans based on a 512Kbps and 1.5Mbps connection are also available, either with specific download limits or with speeds throttled once the specified limit is reached.

The entry-level iPrimus HomeJet ADSL plan was reduced to $29.95 from $39.95 for users in early March.

Although the iPrimus products are based on a minimum12-month contract, Primus-AOL users will be able to sign up to a three-month contract for a higher setup fee.

For dial-up AOL|7 users, Primus has introduced unlimited hour plans, starting from $24.95 a month.

In a press statement, Primus general manager Campbell Sallabank said Primus would also introduce a range of new value-added services to Primus-AOL over the coming months.

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