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.net.au and .id.au, Australia’s fastest growing domain names in 2003

  • 15 April, 2004 10:14

<p>.net.au and .id.au experienced the fastest growth rates for .au domain name registrations during 2003 according to the CEO of .au Domain Administration (auDA), Mr Chris Disspain.</p>
<p>New South Wales also proved itself as Australia’s most web enabled state, leading all other states and territories* in .com.au registrations per capita.</p>
<p>“Overall, .au registrations grew steadily at 23 percent. However we’ve seen exponential growth for .net.au and .id.au,” said Mr Disspain.</p>
<p>Mr Disspain was referring to figures submitted to auDA by AusRegistry, the company that had signed a four-year agreement with auDA in December 2001 to manage and operate the .au registry.</p>
<p>“.net.au domains grew by 68 percent during 2003. This growth is largely due to businesses protecting their brands by complementing their .com.au domains with .net.au domains or vice versa,” continued Mr Disspain.</p>
<p>This strategy grew in popularity due to a campaign run by AusRegistry during 2003. This campaign educated existing and potential domain name registrants about the benefits of having both a .com.au and a .net.au domain name.</p>
<p>Like .net.au, .id.au domain names also experienced rapid growth during 2003 with registrations increasing by 62 percent. This growth reflects the need for Australians to have their own reliable personal email,” said Mr Disspain.</p>
<p>.id.au domain names, unlike others, are not tied to an individual’s ISP. If an ISP goes down for an extended period of time and an individual has an .id.au email address, the ISPs could be changed within minutes. This wouldn’t be possible if individuals have domain names tied to an ISP.</p>
<p>While .net.au and .id.au were the stand out performers during 2003, other domain types experienced steady growth. .org.au grew by 35 percent while .com.au remained steady at 20 percent.</p>
<p>“2003’s ,au domain name growth statistics reflect how Australians are increasingly realising the benefits of .au domain. I expect 2004’s growth rates to be similar as more individuals and companies move their .com domains to .au,” concluded Mr Disspain.</p>
<p>* Victoria, Queensland and the Australian Capital Territory came second, Western Australia third, while South Australia, the Northern Territory and Tasmania lagged at equal fourth and fifth place respectively.</p>
<p>ENDS</p>

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