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Interwoven Announces Latest Version of MediaBin, the Company’s Proven Digital Asset Management Software

  • 21 April, 2004 13:17

<p>Speeds the Execution of Marketing Projects, Drives Down Costs, and Simplifies Business Processes for Global Enterprises</p>
<p>Sydney, Australia, 21 April, 2004 - Interwoven Inc. (Nasdaq: IWOV), provider of the world's next-generation enterprise content management (ECM) platform, today announced the availability of Interwoven MediaBin Asset Server 4.0 software, the leading digital asset management (DAM) product chosen by marketing organizations to manage the thousands of digital assets and associated marketing content used to promote their products and brands.</p>
<p>Building upon its acquisition of MediaBin, a pioneering digital asset management company in 2003, Interwoven has reinforced its DAM solution with metadata enhancements for greater speed and flexibility, a refined user interface for a more intuitive and productive customer experience and added ‘intelligence’ through integration of its Content Intelligence software for more effective and relevant search results. The new version also builds on Interwoven’s service-oriented architecture (SOA) to streamline the execution of marketing projects and facilitate the controlled distribution of marketing content. It also connects multiple servers, both inside and outside of the organization, to help manage all marketing content locally, while providing centralized, global access for employees and business partners.</p>
<p>Commented Barney Dunne, CTO Asia-Pacific at Interwoven: “Based on the most scaleable, easily extensible, proven digital asset management platform available on the market today, MediaBin 4.0 enables extended marketing teams to catalogue, manage, transform and distribute digital assets, including photographs and logos, audio and video, datasheets and advertisements, presentations and documents, in a more strategic, controlled and efficient manner to better automate marketing processes and increase time-to-market for new products and campaigns.”</p>
<p>This announcement immediately follows Interwoven being recognized by Frost &amp; Sullivan with the 2004 Business Development Strategy Award for the World Digital Asset Management Market. Based on predetermined measurement criteria, Interwoven was ranked number one in the industry for its ability to listen to its customers and acquire and integrate the necessary technology to address customers’ needs.</p>
<p>“The ability to manage digital assets is a critical piece of a successful enterprise content management strategy,” commented Richard Collins, managing director ANZ at Interwoven. “MediaBin 4.0 further demonstrates Interwoven’s technology leadership in enterprise content management and underlines our commitment to customers and prospects by delivering valuable content solutions,” he concluded.</p>
<p>Key Features in MediaBin Asset Server 4.0:</p>
<p>• Syndication Manager: Now enables multiple MediaBin servers to share marketing content (creating replicas, renditions, or references) according to easily defined business rules. Syndication Manager supports the controlled separation of intranet and externally-accessible MediaBin servers, automatically keeping all servers up-to-date;
• Mac OS X Client: A new Web Services-based application that exploits the advanced user-interface capabilities of Mac OS X Panther to speed interaction with MediaBin for power users;
• Metadata Enhancements: Handles metadata with greater speed and flexibility;
• MetaTagger Content Intelligence Server Integration: MediaBin now integrates Interwoven MetaTagger Content Intelligence Server software to automatically add “intelligence” to Microsoft Office documents and PDF assets resulting in more effective and relevant search results;
• Leverage Service-Oriented Architecture: MediaBin is the only integrated DAM solution incorporating a service-oriented architecture (SOA). The new Syndication Manager and Mac OS X Client interact with MediaBin 4.0 via Web services, reducing issues encountered by users working across Internet firewalls;
• Greater User Adoption: MediaBin’s popular user interface has been refined to make the user experience more intuitive and productive.</p>
Interwoven MediaBin Asset Server 4.0 can be purchased direct from Interwoven or via its certified reseller partners. For more information on Interwoven MediaBin, please visit:</p>
About Interwoven
Interwoven, Inc. is the world’s next-generation enterprise content management (ECM) company. Interwoven’s patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete content lifecycle management for more than 2,700 organizations worldwide including Air France, Citibank, Ford, General Electric, Pfizer, Procter &amp; Gamble, and Yamaha. For more information visit:</p>
<p>Media Contacts:
Alex Murphy/Rob Stirling
Markom Marketing
+61 2 9977 8922

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