Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Australian Businesses Are Spending Less on Broadband and More on IP Services, Finds IDC

  • 19 April, 2004 09:40

<p>NORTH SYDNEY, April 19th, 2004 – IDC has released a study today titled “Australian Broadband and IP services Usage and Preferences 2004” which finds that average Enterprise broadband spending has decreased significantly this year, compared to 2003. On average surveyed companies are spending now approximately A$3,500 per month on broadband connections, while in 2003 surveyed companies spent A$7,600 on average per month. Broadband access is becoming a commodity and service providers have to offer value added services to increase their margins and retain customers. This study also finds that Australian businesses are spending more on IP services this year, compared to 2003, and that half of all surveyed companies will increase their spend in the next 12 months.</p>
<p>Technologies like Symmetric High-bit-rate Digital Subscriber Line (SHDSL) / Symmetric Digital Subscriber Line (SDSL) have now rated higher in quality of service satisfaction levels than Integrated Services Digital Network (ISDN) or leased lines. “Broadband service providers have to provide a high standard of service at a competitive price, in order to gain or maintain market share", said Susana Vidal, IDC Telecommunications Analyst.</p>
<p>IDC believes Australian broadband and IP service providers should focus on the following activities to capitalise on the opportunities presented by business users:</p>
<p>* Compete in pricing for broadband access, while maintaining high quality of service/network and customer service and upsell IP services;
* Provide innovative IP services targeted at different vertical markets, educate companies not only on the cost saving advantages of these technologies, but on the potential productivity gains;
* Present case studies/best practices to your prospect customers that could really demonstrate these productivity increases and/or cost savings; and
* Educate companies on the benefits of business grade DSL technologies like SHDSL/SDSL, Very-high-bit-rate Digital Subscriber Line (VDSL), and other DSL.</p>
<p>"xDSL adoption reached almost three quarters of Australian businesses with 73.7% of the survey respondents* in 2004, has increased from 49.5% in 2003. The highest adoption is coming from the small and medium business segments.</p>
<p>"Telstra has the highest market share in broadband business services with 51.9%, followed by Optus with 11.2%, and third iiNet/iHug with 3.1%, the rest of broadband service providers share the 33.8% remaining market", added Ms. Vidal.</p>
<p>This study titled “Australian Broadband and IP services Usage and Preferences 2004” is based on the results of IDC's Enterprise Telecommunications Survey, an annual end-user survey of telecommunications technology usage and trends in Australian businesses. Interviews were conducted in February 2004 with decision makers from 258 companies of all sizes and vertical industries.</p>
<p>*N = 258 companies</p>
<p>For press enquries please contact:
Susana Vidal
Analyst, Communications
Email: svidal@idc.com
Phone: 61 2 9925 2223</p>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?