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Fuji Xerox Printers Drops Consumables Prices

  • 23 April, 2004 14:56

<p>FOR IMMEDIATE RELEASE</p>
<p>Fuji Xerox Printers Drops Consumables Prices</p>
<p>SYDNEY – 23 April 2004 – Fuji Xerox Printers, the leading provider of quality print solutions, has announced a significant price drop of up to 15 per cent on the majority of its colour printer consumables in both Australia and New Zealand, effective today.</p>
<p>“Our decision to cut prices by up to 15 per cent on our colour printers’ consumables is directly in line with striving to make in-house printing more affordable for the end user,” commented Thomas H. Qureshi, General Manager of Fuji Xerox Printers.</p>
<p>“Over six months ago the company aggressively repositioned its printer pricing model, offering high quality Fuji Xerox products at unbeatable prices and the consumables pricing change is a natural follow-on effect of this strategy.”</p>
<p>Fuji Xerox Printers has undergone significant change this year by defining and deploying initiatives that directly assist both customers and partners in achieving their own goals.</p>
<p>An updated consumables price list can be found on www.xeroxprinters.com.au.</p>
<p>About Fuji Xerox Printers, Australia:</p>
<p>With its Australian and New Zealand headquarters in Sydney, Fuji Xerox Printers is a world leader in printing solutions. Emerging with a new lease of life from the merger of Xerox ONP systems with Tektronix, some 4 years ago, Fuji Xerox Printers continues to build on Tektronix' 15 years of market-leading research and development combined with the Xerox know how and respected quality.</p>
<p>Fuji Xerox Printers offer a complete range of colour and black and white printers. Working through an extensive reseller channel the company offers a comprehensive range of printing solutions across the market for work-groups, departmental solutions, individuals applications and even home office use. With their award-winning speed, quality, unmatched reliability and usability, Fuji Xerox printers are setting NEW performance standards for printing solutions in three key markets: Office (including work group &amp; departmental requirements), graphic arts (from desk top to pre-press proofing) and on-demand printing.</p>
<p>For information on Fuji Xerox Printers, Australia, simply call 1300 7XEROX or visit www.xeroxprinters.com.au</p>
<p>Or for more information please contact:
Ms. Billy Cina Ms. Fiona Martin
Fuji Xerox Printers, Australia Max Australia
Tel: 02 9452 7016 Tel: 02 9954 3492
Email: billy.cina@fxprinters.xerox.com</p>
<p>Email:fiona.martin@maxaustralia.com.au</p>

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