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drive.com.au more than doubles leads to dealers, continues with Yahoo! for three years

  • 23 February, 2005 15:45

<p>Well-placed for online consolidation as smart alliances and
marketing pay off</p>
<p>23 February 2005 – drive.com.au, the motoring website of Fairfax Digital, The Sydney Morning Herald and The Age, has welcomed the announcement by its parent company, John Fairfax Holding Ltd, that its content and listings will continue to be distributed over the next three years on Yahoo! Australia and NZ through the extension of a classified advertising distribution agreement.</p>
<p>This agreement strengthens drive.com.au’s national reach and value offering to automotive dealers, manufacturers, and private party buyers and sellers. The main aim of the deal is to continue to build drive.com.au’s position as Australia’s premier automotive website, reaching a wide, qualified car buying audience resulting in effective advertising for clients, an increase in quality leads and ultimately car sales.</p>
<p>This announcement comes as drive.com.au expands its reach throughout Australia, with excellent results for 2004 and 2005 to-date.</p>
<p>“Our leads to dealer clients increased by 270 per cent from January 2004 to January 2005, which can partly be attributed to our strategic alliances with Yahoo! and Web Publications Pty Ltd (publishers of autoweb.com.au and autospeed.com),” said Ms. Julie Coffey, General Manager of drive.com.au.</p>
<p>“Unique browsers visiting drive.com.au increased by 29 per cent in January 2005, compared to December 2004, according to Nielsen NetRatings, showing that the site is increasingly becoming the destination of choice for car buyers, sellers and researchers.”</p>
<p>Further drive.com.au business results include:</p>
<p>- An increase in the number of car dealers advertising on drive.com.au with a 36 per cent increase in the number of clients from January 2004 to January 2005
- Dealers are listing more stock on drive.com.au with a 58 per cent increase in the number of used car listings from December 2003 to December 2004
- Growth of the drive.com.au sales team to meet this increased dealer demand and doubling of the technology team to further enhance site functionality and performance</p>
<p>John Fairfax Holdings Ltd has also purchased Yahoo!’s 11.6 per sent stake in carsales.com.au, an Australian unlisted company owned by several hundred shareholders including car dealers.</p>
<p>"This minority equity investment in carsales.com.au does not have any impact on Fairfax’s intention to build drive.com.au as Australia’s leading automotive classified site, however it will support our intention to participate in any potential future consolidation in this sector,” Ms. Coffey concluded.</p>
<p>-ends-</p>
<p>Note: all statistics, except December2004-January 2005 unique browser increase, from drive.com.au internal logs.</p>
<p>About drive.com.au
Established in 1999, drive.com.au is a leading Australian automotive website. It offers comprehensive information an all aspects of buying, selling and researching cars. drive.com.au is part of Fairfax Digital. drive.com.au boasts strategic partnerships with industry leaders such as Yahoo! Australia &amp; NZ Cars, Search on Google, Sensis and OptusNet as well as Web Publications Pty Ltd, publishers of the autoweb.com.au and autospeed.com automotive websites. For more information visit www.drive.com.au.</p>
<p>For more information or to speak with Julie Coffey, General Manager of drive.com.au please contact:</p>
<p>Gerard Mansour, Red Agency, 02 9955 7877/0411 349 476, gerard.mansour@redagency.com.au</p>

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