Optus stands by its entry-level broadband pricing

Optus continues to stand its ground in the broadband DSL pricing war, and is not planning to drop its entry-level $39.95 plan to join the sub-$30 front.

Although Telstra BigPond, Dart Internet, OzEmail, and others are all now offering entry-level broadband plans at under $30, Optus claims it is still offering a competitive deal.

“Optus broadband differentiates on more than just price,” said Scott Lorson, Optus director of marketing.

Optus dropped its entry-level plan at the start of March by $5 to the current price of $39.95. The telco claims it remains competitive at this price as it offers 512Kbps speeds, no charges for excess downloads, a free spam filter, and 100 free local calls, and uploads are not counted towards monthly download limits.

“We expect this plan will remain popular at this price,” said Lorson.

However, OzEmail’s $29.95 entry-level plan is free of excess fees and has the same 300MB download limit as Optus. Its maximum speed is 256Kbps.

When asked about whether its market had been affected by other services offering cheaper rates, Lorson said it had not. “OptusNet cable and DSL are exceeding expectations as Optus continues to capture significant market share.”

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