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Optima sponsors Sydney’s future Olympians

  • 27 January, 2005 11:02

<p>SYDNEY, Australia – The Western Sydney Academy of Sport (WSAS) was recently the recipient of a $10,000 sponsorship from Australian computer manufacturer Optima Technology Solutions (ASX:OPI). Local sport academies are priming their young stars for Olympic careers, and with the search on to find Australia’s next generation of Olympians for the 2012 games, funding is again in the spotlight.</p>
<p>“Sponsorships are key in giving local academies the resources they need to compete at an international level,” said Marie Evans, Marketing Communications Manager, Optima. Marie Evans. “For companies doing business in this sports-mad country, what better way is there to show our colours than through the support of our young sportsmen and women?”</p>
<p>While Australians typically excel in the pool at major events like the Olympics, it was water sports of a different kind that caught the sponsor’s attention – canoe slalom racing. As a primary sponsor of the Academy’s canoe slalom program, Optima provides the financial backing required for the team to compete. The sponsorship has proven to be a sound investment; six members of the Academy team were selected to represent Australia at the 2005 Australian Youth Olympics Festival that took place last week, and three of them took home medals.</p>
<p>Martin Bullock, Chief Executive Officer, Western Sydney Academy of Sport, said investment in young athletes has traditionally paid high dividends in Australia, and is the fuel that keeps the country’s athletes putting in memorable displays in global events like the Olympics and Commonwealth Games.</p>
<p>“We’re lucky in Australia to not only have a development-conscious government but also a private sector with a vested interest in the success of the country’s communities through the success of its sportspeople,” said Bullock. “Sport is a great unifier, not only in Australia but around the world, and it’s important that our sporting academies enjoy the support of the communities they represent.”</p>
<p>Canoe slalom racing is one of the six technical disciplines of the International Canoe Federation. Racing takes place in canoes (men only) and kayaks (men and women) in natural and man-made white water environments.</p>
<p>“Slalom is extremely popular in many European countries and is set to take off in Australia with academies like Western Sydney actively promoting the sport,” said Bullock. “Young athletes who have been involved with more traditional sports such as football, surf life saving, swimming, gymnastics, cricket and athletics could well excel in canoe slalom, and thanks to companies like Optima, are being given the opportunities to do so.”</p>
<p>A high-resolution image of Marie Evans, Optima, and the WSAS canoe slalom team is available at:</p>
<p>About the Western Sydney Academy of Sport
The Western Sydney Academy of Sport provides quality development opportunities for talented athletes - between the ages of 12 and 19 - living in Western Sydney. The Academy’s focus is on standards of excellence, achievement and athlete development. It works closely with the NSW Institute of Sport, state sporting organisations, and district associations to ensure an integrated pathway for talented athlete advancement.</p>
<p>Academy programs provide significant ‘added value’ to an athlete’s growth - through application of high level coaching resources, specific athlete education and development resources.</p>
<p>About Optima Technology Solutions
Founded in 1989 Optima has grown to become Australia's leading manufacturer of notebook and desktop personal computers, and servers. Headquartered in Sydney, with branch offices in Melbourne and Brisbane, Optima is ideally placed by size and strength to promptly supply and actively support customers through a nationwide supply and service network. For more information visit</p>

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