Apple's iPod gets its own product development team

Apple Computer has created two product development teams organized around its most prominent products, the Macintosh computer and the iPod music player, a company spokesman confirmed Thursday.

Jon Rubinstein will run the new iPod division, Apple said. Timothy Cook will be in charge of the Macintosh division while Tim Bucher runs the hardware engineering team for the Mac.

"This organizational refinement will focus our talent and resources even more precisely on our industry leading Macintosh computers and the wildly successful iPod," Apple said in a statement.

The iPod has reinvigorated Apple and its bottom line in the past year. The company shipped more iPods in the first quarter than it did Macs, according to Apple's first-quarter results.

"The iPod is a big new development, while the Mac is a more stable platform," said Roger Kay, vice president of client computing with IDC in Framingham.

A separate product development organization could help Apple organize a developer community around the iPod, Kay said. Right now, there are a lot of independent development projects bringing additional capabilities to the iPod, but Apple could help organize those developers as the device matures, he said.

"This just shows there is greater emphasis on the growth potential of the iPod line," Kay said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?