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Interwoven First in the Industry to Introduce Effective Solutions for Marketing Content Management

  • 24 May, 2004 11:24

<p>Solutions Make It Easy for Companies to Control and Deliver Marketing Content Within and Beyond the Enterprise</p>
<p>Sydney, Australia – 24 May 2004 – Interwoven Inc. (Nasdaq: IWOV), the world's next-generation enterprise content management (ECM) company, today announced the industry's first suite of effective solutions for Marketing Content Management (MCM), providing a more efficient way for organizations to create, manage, distribute, and publish marketing content.</p>
<p>At the heart of Interwoven's Marketing Content Management Solutions Suite is the recently announced MediaBin Asset Server 4.0 software, the leading digital asset management system used by marketing teams across the globe. The solutions make it easy for companies to facilitate and control the real-time distribution of marketing content to front-line sales staff, and to customize content to meet the needs of specific prospects, distributors, and local markets around the world.</p>
<p>"Marketing is the final frontier for major process efficiency gains. Marketing is the last major business function that has not reengineered its core processes to take advantage of technology that can slash time, costs and waste and improve the quality of its operation." (AMR Research Outlook Report, "Automation: The Future of Marketing in an Era of Corporate Accountability," May 9, 2003).</p>
<p>“The challenge of brand stewardship - the systematic development, management, and maintenance of brands - is now complicated by the need to manage and adjust brands on a global basis. Further complicating the situation are complex sales channels consisting of direct and multi-tiered distribution, an explosion of communication channels from print to Web to mobile devices, and ever-contracting product release cycles,” said Richard Collins, managing director, Interwoven.</p>
<p>Interwoven partners with category leaders, which include customers that make up the majority of BusinessWeek's Top 100 Global Brands. Focused on increasing marketing share, these companies use their brands, new product introductions, and promotions as fuel for that growth. Marketing Content Management is at the core of each of these activities, and Interwoven's MCM
solutions enable enterprises such as Cole Haan, Harrah's Entertainment, and Binney &amp; Smith (makers of Crayola crayons) to promote their products in multi-channel marketing programs while protecting the integrity of their corporate brand.</p>
<p>"Fierce competition continues to drive companies to launch products and promotions faster and to invest more resources in their brand," said Steve Kimball, general manager, Marketing Solutions, for Interwoven. "To facilitate effective brand stewardship, marketing organizations need solutions that enhance the development and distribution of marketing content. Interwoven is uniquely positioned to deliver the industry's richest Marketing Content Management solutions to address these challenges."</p>
<p>Interwoven's solutions offer self-service access to brand and marketing materials, and create collaborative workspaces where marketing contributors build and execute marketing programs. Additionally, by facilitating the flow of marketing content within and beyond an organization, Interwoven's Marketing Content Management Solutions represent an important step towards the company's vision of Content Networks-a new paradigm for managing content-ensuring that brand-related digital content is always properly formatted and up-to-date throughout the marketing content supply chain.</p>
<p>Solution Components for all aspects of Marketing Content Management</p>
<p>Create. Enables team members both inside and outside of the organization to collaborate throughout the course of marketing projects. Core elements include project and campaign planning, work-in-progress routing and approval, budget planning and post-campaign analysis.</p>
<p>Manage. Focuses on how marketing content is maintained and made available to those who need it, identified and annotated so that it is easily located and retired when it becomes obsolete. Core elements include:</p>
<p>- A central library for all marketing "assets" including photographs and logos, audio and video, datasheets and advertisements, presentations and documents;
- Metadata management - extracts, indexes and edits "content about content";
- Secure access control - enables marketing managers to control who sees what;
- Dynamic asset conversion - instantly converts original assets into renditions that meet the specific needs of users and their projects;
- Rendition management - easily updates unique renditions of original assets and provides details on historical access to content.</p>
<p>Distribute. Makes selected content widely available and easily accessible to those constituents who need it. Core elements include:</p>
<p>- Self-service access - enables users to help themselves to what they need;
- Order fulfillment - initiates on-demand print requests, shipment of CDs, integrates with internal accounting systems, and generates usage reports;
- Automated rendering and deployment - "pushes" current versions of selected assets to applications and business partners.</p>
<p>Publish. Supports the template-driven creation of online and printed product datasheets and catalogs. Sales and marketing teams can rapidly generate product catalogs and brochures that are personalized and tailored to the interests of specific customers. By helping sales to promptly deliver targeted materials to specific buyers, advanced publishing solutions drive top-line revenues.
- ends -</p>
<p>About Interwoven
Interwoven, Inc. is the world's next-generation enterprise content management (ECM) company. Interwoven's patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete, end-to-end content management for more than 2,800 organizations worldwide including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter &amp; Gamble, and Yamaha. For more information, please visit www.interwoven.com.</p>
<p>Media Contacts:
Alex Murphy/Rob Stirling
Markom Marketing
+61 2 9977 8922
alexmurphy/robstirling@markom.com.au</p>

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