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AVG Anti-Virus provides an Avalanche of value

  • 04 April, 2005 14:52

<p>Melbourne April 4, 2005. Melbourne based software distributor Avalanche Technology Group today announced its appointment as the Australian and New Zealand distributor for Grisoft’s AVG Anti-Virus products.</p>
<p>AVG Anti-Virus, which is already known for its outstanding value proposition, has appointed Avalanche because of their strong business development focus along with their history of providing excellent technical and customer service in both the Australian and New Zealand markets. “It’s an ideal match, first-rate products, outstanding value and our ability to provide exceptional local support” according to Peter Cameron, Director - Business Development at Avalanche. “It’s a recipe for success”.</p>
<p>Clients purchasing AVG Anti-Virus software receive a two-year licence to use the products including access to all product updates and virus definitions for less than many of the other anti-virus vendors charge for a one-year licence. On renewal, clients are able to renew for a further two years at 50% of the then current recommended retail pricing.</p>
<p>Whilst the pricing is attractive, this must be backed up by the technology. AVG Anti-Virus does this exceptionally. In most independent reviews, AVG outshines their better-known rivals.</p>
<p>Grisoft now boasts over 20 million AVG users worldwide. In fact, a recent poll conducted by US Interactive Media leader CNET, showed AVG Anti-Virus to be the second most used product behind Norton Anti-Virus, six percent clear of the next highest product, showing how strong AVG is becoming in the market.</p>
<p>“Avalanche will work to support existing Grisoft resellers throughout the region and is looking to significantly expand the reach of AVG products in Australia / NZ”, Cameron continued. “Whilst we will sell directly, a major focus will be on expanding and adding value to the reseller base to make these products even more accessible. The pricing structure for resellers will actually be more attractive than it was in dealing with Grisoft directly”.</p>
AVG Anti-Virus software is unique in that it shields computers from viruses, trojans horses and worms with a multi-level approach that is more comprehensive than most protection programs.</p>
<p>--- After using an extensive pre-processing procedure to scan data for patterns of virus code, AVG moves on to examine files with generic detection that roots out new strains or variants of known viruses.</p>
<p>---Two levels of heuristic analysis are performed. The dynamic level uses code emulation to evaluate, in a secure virtual environment, the behaviour of the program or file being tested. Static heuristic analysis locates programming code that is typical for certain types of virus propagation.</p>
<p>---AVG performs an integrity check. Certain data associated with each scanned file is stored in its internal integrity database and used to heal infected files, potentially restoring information that may have been lost during infection.</p>
<p>---AVG supports all legacy Windows operating systems from Windows 95 through to the latest version of Windows XP.</p>
<p>---AVG provides users with extremely fast and efficient database updates to meet the latest viral threats.</p>
<p>Established in 1997 under the name of Avalanche Media, and now known as Avalanche Technology Group Pty Ltd, the company is a wholly owned Australian organisation that provides a range of innovative software and technology solutions. These solutions are as appropriate for the small to medium sized organisation as they are to the larger corporate environment. The company is based in Melbourne and has strong reseller network and user base across Australia and New Zealand. For more information, visit</p>
Founded in 1991 in the Czech Republic, Grisoft has been focused on developing software solutions that provide computers with protection from viruses. By specializing in anti-virus solutions, Grisoft’s primary goal is to deliver to the market the most comprehensive and proactive protection available. Distributed globally through resellers and through the Internet, the AVG Anti-Virus product line supports all major operating systems and platforms, and is now used by more than 20 million users around the world. For more information, visit</p>
<p>For further information, contact:</p>
<p>Peter Cameron
Director – Business Development
Avalanche Technology Group P/L
E-mail :
Tel : (03) 9555 3949</p>
<p>or :
Kathleen Ryan
Director of Marketing
Grisoft, Inc.

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