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FileMaker Focuses On Managing The Business of Creativity At National Association of Broadcasters Show (NAB2005) in Las Vegas

  • 19 April, 2005 16:44

<p>FileMaker Sponsors Final Cut Pro Users Group meeting; Distributes Free Creative Pro Database Solutions on April 20</p>
<p>SYDNEY, Australia, April 19, 2005 – The role of FileMaker Pro in post-production for film, commercial spots and television programs will be featured during the 2005 National Association of Broadcasters Conference, Las Vegas, at the Final Cut Pro Users Group (FCPUGnet) meeting, Wednesday, April 20, from 5 to 9:30 p.m. at the Stardust Hotel (see more details at http://www.sfcutters.org/). FileMaker, Inc., which is a sponsor of the users group meeting of more than 1,000 film and video editors, will demonstrate how FileMaker Pro 7 is being used manage creative businesses. The company is also distributing at the users group meeting free copies of the FileMaker Creative Pro Starter Kit, a bundle of five ready-to-use database solutions for creative professionals and managers while supplies last (also available at http://www.filemakertrial.com/cppr).</p>
<p>”FileMaker is especially pleased to help make the Final Cut Pro Users Group meeting a success. FileMaker Pro has always been a favourite tool in post-production,” said Steve McManus, General Manager, FileMaker Asia Pacific. “More recently, the ability of FileMaker Pro to easily store, catalogue and manage any type of visual and audio file has made it increasingly popular throughout the creative process.”</p>
<p>“As the integral database solution for post-production, FileMaker Pro makes a terrific duo with Final Cut Pro,” said Ramy Katrib, founder of post-production firm Digital Film Tree (www.digitalfilmtree.com), of Los Angeles, which consulted and provided pos-production work on the movie “Cold Mountain” using both Final Cut Pro and FileMaker Pro. Digital Film Tree has also done post-production work for 20th Century Fox, NBC-TV, Dreamworks, Miramax, MGM, Warner Brothers and Sony Picture Studios. “Digital production technologies have now made it critical to be able to manage and easily retrieve the large and diverse amounts of video and audio assets during the post-production process. The effectiveness of FileMaker in managing these assets enables me to spend more time on the creative side of editing.”</p>
<p>“Because so much footage is now shot out of sequence, FileMaker Pro is especially helpful in continuity tracking across a production or episodes,” said David Knight, principle of Angel City Data (www.angelcitydata.com), a Burbank, CA, a custom database developer that has worked with a variety of entertainment clients, including Disney, BBC, Academy of Motion Picture Arts and Sciences, Dick Clark Productions and A&amp;M Studios. “FileMaker Pro handles the left brain side of post-production data management so Final Cut Pro users can focus their energy on right brain creativity,” added Knight.</p>
<p>Final Cut Pro users will appreciate FileMaker Pro’s capabilities in several post-production related functions, including:
• Digital asset management of any type of media file, including simple search capabilities
• Story boarding
• Project management and scheduling
• Digital rights tracking and cue sheet management
• Continuity tracking of sequences across productions</p>
<p>About FileMaker, Inc.
FileMaker Pro is used by millions of individuals and workgroups around the world to be more productive and efficient. Business, education and government customers rely on FileMaker to manage people, projects, images, assets and other information. In addition to being the number one-selling easy-to-use database software, the award-winning FileMaker product line also includes low-cost Applications that automate basic business tasks, ready-to-use Starter Solutions, and tools to create and share solutions from the desktop to the web. FileMaker, Inc. is a subsidiary of Apple Computer, Inc. (NASDAQ: AAPL).</p>
<p>###</p>
<p>Customer contact:
1800 028 316
http://www.filemaker.com.au</p>
<p>Media contact:
Amanda Scott Kiddie
Kinetics Pty Ltd
02 9976 6611
Amanda@kinetics.com.au</p>
<p>©2005 FileMaker, Inc. All rights reserved. FileMaker is a trademark of FileMaker, Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.</p>

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