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RSA Security Unveils All-New Channel Partner Program

  • 27 April, 2005 12:39

<p>RSA SecurWorld™ introduces significantly greater financial rewards and more efficient tools to better enable channel partners to realise market opportunities</p>
<p>SYDNEY, April 27, 2005: RSA Security Inc. (NASDAQ: RSAS) today announced the largest ever investment in its channel business, delivering significant new benefits and resulting in considerably greater revenue and profit opportunities for channel partners. This is the result of extensive work with the channel to design a leading-edge program that will help partners realise the full potential of RSA Security’s range of solutions.</p>
<p>The new RSA SecurWorld channel program is structured to reward channel partners for investing in RSA Security products and programs. This will be accomplished via the innovative RSA SecurWorld Partner Portal, and a range of automated and self-service applications for partners.</p>
<p>“Our channel partners represent a vital strategic constituent of RSA Security’s business, and our intention is to empower and motivate them to realise the full potential of the growing worldwide market for RSA Security solutions,” commented Richard Turner, vice president of worldwide channels at RSA Security. “Information security is no longer a niche industry. Today it sits firmly in the mainstream, with everyone talking – and concerned – about the security of identities. It is therefore crucial that our valued partners are best-placed to take advantage of a growing amount of opportunities and that RSA Security provides the best available tools with which to do so.”</p>
<p>The benefits of the new RSA SecurWorld program fall into three main categories:
• Higher financial rewards for committed partners - greater rebates may be available to partners who maintain certification and authorisation, sell new products and acquire new customers;
• Investment in building channel partners’ expertise - further spending dedicated to RSA SecurWorld’s successful online curriculum for sales and technical training for channel partners;
• Improved partner effectiveness - investment in a new partner portal that will simplify access to support tools and materials, and accelerate distribution of up-to-the-minute information – including sales leads; and
• Deal registration - access to a sophisticated service designed to help bring potential business opportunities to a successful close is granted to all partners meeting the sales authorisation criteria.</p>
<p>“RSA Security differentiates itself by listening to its partners and using the feedback to build stronger channel relationships that deliver greater mutual benefits in terms of increased revenue and profitability,” said Sebastian Moore, Area Vice President, Asia Pacific of RSA Security. “The enhanced RSA SecurWorld program – particularly the Partner Portal – will directly benefit Australian and New Zealand partners who actively invest in RSA Security products and programs, and the development of new business. Not only will we hand partners live, qualified leads and enhanced opportunities to earn higher rebates, but we’ll also reduce overall administration through self-service and automation. We aim to develop the RSA SecurWorld program into the very best of its type in the industry,” he said.</p>
<p>The RSA SecurWorld Partner Portal will make inter-company relationships more interactive than ever and – by ensuring that partners are fully aware of the range of information and resources that they have at their disposal – lead to much greater partner and end-customer satisfaction.</p>
<p>"RSA Security really believes in the value of building relationships within the channel," said Express Data communications division manager Derville Hannon. "RSA Security honestly sees its customers as partners and the new RSA SecurWorld channel partner program is a testament to that. Having worked with RSA Security for a number of years, I have seen the company respond to the changing needs of its partners. Much of this comes down to its agility and its ability to adapt."</p>
<p>"This channel program rewards partner commitment and investment and helps drive new opportunities,” she said. “It will definitely assist loyal and strategic RSA Security partners to drive their businesses. It offers rewards for strategic partner behaviour, certification and investment in developing new business."</p>
<p>The new RSA SecurWorld program has two distinct categories of membership, each with its own corresponding benefits and requirements aimed at helping partners increase revenues and enhance market position. Partners are well-placed to realise increased opportunities presented by a range of RSA SecurID; two-factor authentication solutions, the RSA SecurID; for Microsoft; Windows; secure enterprise access solution and the RSA; Sign-On Manager enterprise single sign-on offering – each of which is available through the channel.</p>
<p>For more information on the details of the program, including the rewards and the participation criteria, please visit</p>
<p>About RSA Security Inc.</p>
<p>RSA Security Inc. helps organisations confidently protect identities and information access. The company secures more than 15 million user identities, safeguards trillions of business transactions annually, and manages the confidentiality of data in tens of thousands of applications worldwide. RSA Security’s portfolio of award-winning solutions – including identity &amp; access management, secure mobile &amp; remote access, secure enterprise access, secure transactions and consumer identity protection – sets the standard in the industry. Our strong reputation is built on a 20-year history of ingenuity, leadership and proven technologies, and our more than 17,000 customers around the globe. Together with more than 1,000 technology and integration partners, RSA Security inspires confidence in everyone to experience the power and promise of the Internet. For more information, please visit</p>
<p># # #</p>
<p>RSA, SecurWorld and SecurID are either registered trademarks or trademarks of RSA Security Inc. in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other products and services mentioned are trademarks of their respective companies.</p>
<p>Media Contacts</p>
<p>John Back or Maggie Jacka
Kinetics Pty Ltd
(02) 9976-6611</p>
<p>Melinda Hickin
RSA Security Australia Pty Ltd
(02) 9463-8407</p>

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