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Canon Australia announces variable-data printing solution

  • 04 May, 2005 08:49

<p>Printing invoices, direct mail and other tailored communications to be made simpler</p>
<p>with Objectif Lune’s PlanetPress 4</p>
<p>Sydney, 4 May 2005 -- Canon Australia today announced that it will distribute and provide professional consulting services for Objectif Lune’s PlanetPress 4 suite -- the world’s most effective solution for organisations managing the production of tailored one-to-one printed communications.</p>
<p>In the global market, PlanetPress has earned an unparalleled reputation because of its cost-effectiveness and its support for both “transactional printing” (such as printing bills and statements) and “variable data printing” (such as for one-to-one direct marketing). The solution has also developed a loyal following because it can use a PC, a server or the printer’s own intelligence to manage the task of merging a database with the master document.</p>
<p>PlanetPress uses the industry standard PostScript to communicate with printing equipment, meaning it does not tie the organisation to one vendor’s devices. This freedom to use virtually any printer also means organisations can allocate print jobs across their machines according to their availability, capabilities and running costs.</p>
<p>Objectif Lune established its first Australian office in 2004. Canon is already a PlanetPress distributor overseas, and on 1 May 2005 began distributing PlanetPress in Australia. This relationship will further extend Canon Australia’s unparalleled ability to design, build and support unique customer solutions that integrate the finest software, services and imaging hardware.</p>
<p>“At Canon Australia, we know the future of our industry lies in the services and software that we provide as part of our vision of helping organisations form deeper connections with their customers,” said Steven Brown, Market Segment Manager, Canon Australia. “In turn, we are increasingly delivering on that vision by forming deep partnerships with like minded suppliers, as well as each customer we partner with.”</p>
<p>“We understand the basic principle that every customer is different, and the power of providing each with their own message is beyond doubt,” continued Mr Brown. “Likewise, no two Canon customers are the same, which is why we’re backing this software with Canon professional services, allowing us to build a unique solution for every organisation.”</p>
<p>The customers who will embrace PlanetPress will include traditional printing enterprises as well as marketing departments and communication agencies. Other organisations are likely to include universities and councils, driven by their need to print regular bills and statements,. In particular, the solution will appeal to organisations currently printing colour forms commercially and then using their in-house laser printers to overprint them with data for each customer. It will also appeal to organisations that have outgrown their existing direct mail solution, either because of its age or complexity, or because of their growing need for deep consulting expertise — a hallmark of Canon Professional Services.</p>
<p>The components of the PlanetPress 4 suite are:</p>
<p># PlanetPress: create dynamic documents that can automatically reformat themselves according to your variable data</p>
<p># PlanetPress Watch: monitor and automate print processes and the distribution of your transactional and promotional content documents</p>
<p># PlanetPress Fax: send faxes automatically, as part of the overall print and production process</p>
<p># PlanetPress Image: automatically generate PDFs</p>
<p># PlanetPress Search: quickly find text within archived PDFs</p>
<p># PlanetPress iWatch: connect with IBM iSeries servers and AS400s</p>
<p>PlanetPress solutions are available now through Canon account managers nationwide. For further information, contact Canon Australia on 1800 444 199.</p>
<p>About Canon Australia</p>
<p>Canon Australia Pty Ltd ( was established in 1978 and is a subsidiary of $US33.3 billion Canon Inc. Canon Australia is an industry leader in professional and consumer imaging solutions, with an extensive product line that includes networked multifunction devices, document solutions software, printers, scanners, facsimiles, digital video cameras, film and digital cameras, and lenses. The company also operates its own finance service, Canon Finance Australia, which provides a one-stop shop for customers wanting to lease or finance their equipment. Canon Information Systems Research Australia (CISRA), located beside Canon Australia in Sydney, contributes local R&amp;D to Canon Inc., which has ranked among the top-three US patent recipients for the past 13 years.</p>
<p>About Objectif Lune</p>
<p>Founded in 1993, Objectif Lune Inc. provides software for the efficient design and high-volume printing and distribution of transactional and variable content documents. The company’s products are based on the tremendous potential of the PostScript language, which has become a standard in the printing industry. The PlanetPress Suite is currently sold through a vast reseller network. The company has offices in Canada, the United States, the United Kingdom, Germany, The Netherlands, Latin America, Japan and now Australia. As a result of its dedication to helping clients achieve tremendous ROI, Objectif Lune has been recognized by Deloitte &amp; Touche as one of the 500 fastest growing technology companies in North America for the last two years. For more information, visit PlanetPress is a trademark of Objectif Lune. All other trademarks are the property of their respective owners.</p>
<p>All referenced product names, and other marks, are registered trademarks of their respective owners.</p>
<p>Media contact:</p>
<p>Steven Noble</p>
<p>Associate Director, Technology</p>
<p>Hill &amp; Knowlton</p>
<p>02 9286 1238</p>

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