Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself. takes pole position in April

  • 05 May, 2005 12:48

<p> picks up the pace with increased leads and
largest audience</p>
<p>5 May 2005 –, the motoring website of Fairfax Digital, The Sydney Morning Herald and The Age, claimed the title of number one automotive website in April, with 860,797 unique browsers* accessing content directly and through its distribution network of partner sites.</p>
<p>Leads generated through increased by 84 per cent from April 2004 to April 2005, with’s dealer client base increasing by 17 per cent since January 2005.</p>
<p>“Not only have we welcomed hundreds of new dealer clients to, our leads have almost doubled in the past year,” said Ms. Julie Coffey, General Manager of “This is a result of solid marketing tactics, and our strategic content distribution partnerships with Yahoo!, Web Publications Pty Ltd (publishers of and and, more recently, with Discount Used Cars.”</p>
<p>Dealers are listing more stock on than ever before, with a 12 per cent increase in the number of used car listings in the 4 months, January 2005 to April 2005. This increase validates’s move earlier this year to expand its partner network.</p>
<p>“This excellent growth solidifies’s position as Australia’s premier automotive website,” commented Ms. Coffey. “Reaching a wide, qualified car buying audience, has enhanced its effective advertising offering for clients, resulting in increased leads and ultimately car sales.”</p>
<p> is an integral business unit of the extensive Fairfax Digital Network, publisher of Australia’s leading news and classified websites that attract over seven million unique browsers** a month.</p>
<p>*Source: Nielsen//NetRatings, Market Intelligence, Total: Top Publisher, April 2005.
**Source: Nielsen//NetRatings, SiteCensus, April 2005.
Note: All other statistics, from internal logs.</p>
Established in 1999, is a leading Australian automotive website. It offers comprehensive information an all aspects of buying, selling and researching cars. is part of Fairfax Digital. boasts strategic partnerships with industry leaders such as Yahoo! Australia &amp; NZ Cars, Search on Google, Overture, Sensis and OptusNet as well as Web Publications Pty Ltd, publishers of the and automotive websites. For more information visit</p>
<p>For more information or to speak with Julie Coffey, General Manager of please contact:</p>
<p>Kylie Gore, Marketing Communications Manager,, 02 8596 4709</p>
<p>Gerard Mansour, Red Agency, 02 9955 7877/0411 349 476,</p>

Most Popular



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?