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Australian SMB’s speed ahead with HP’s 2005 monochrome and business colour LaserJet Range.

  • 26 November, 2004 10:26

<p>Australian SMB’s speed ahead with HP’s 2005 monochrome and business colour LaserJet Range.
New HP printing products invigorate SMB offices with unrivalled performance.</p>
<p>SYDNEY, Australia, 25 November 2004 – Hewlett-Packard (HP) today announced its new business LaserJet line-up as part of its ongoing Smart Office program – which is designed to help small and medium sized businesses (SMBs) get more reliable business results from their technology.</p>
<p>The new line-up, which provides the same print speeds for both monochrome and colour printing includes three new monochrome and three business colour printing platforms – providing SMB’s with state-of-the-art monochrome printing for both Macintosh and PC platforms, and HP’s fastest colour laser print speed to-date.</p>
<p>“As an industry leader in SMB printing, HP is committed to providing superior, reliable performance and increased value for any office printing requirement; from sharp monochrome printing to speedy colour printing for creating impressive internal documents, and in-house publishing,” said Irma Van Leeuwen, Market Development Manager Colour Business Printing, HP Australia.</p>
<p>Monochrome reliability
HP’s three new monochrome printing platforms consist of 15 new individual products – ideal for any small and medium business, including the HP LaserJet 4250dtnsl and HP LaserJet 4350dtnsl which have a 500-sheet stapler/stacker.</p>
<p>“HP’s customers benefit from our 20 years of imaging and printing know-how, expertise and innovation. Our latest range boasts some of the most advanced technology on offer in the monochrome printing area with embedded HP smart chips for increased and simple maintenance of your printer, to Instant-on Technology which eliminates printer warm up time,” said Andrew Cameron, Market Development Manager, HP Australia.</p>
<p>Colour in the office
HP’s enhanced colour laser printer line-up provides customers with the opportunity to experience the power of colour printing for both the creation of persuasive internal communications as well as producing high-impact full-colour marketing materials in-house.</p>
<p>“HP’s customers are finding that colour printing and imaging can not only help retain and expand their customer base, but remain competitive with highly-effective colour promotional and marketing materials and create vivid colour viewing experiences to impress customers and/or prospective clients,” added Van Leeuwen.</p>
<p>HP’s imaging and printing range is available through HP’s channel community. Consisting of over 3,500 registered resellers, business partners and distributors and retailers, HP’s channel community works together to provide customers nationwide the best technology experience, local support and expertise.</p>
<p>Pricing and availability
· HP LaserJet 2400 printer series
The HP LaserJet 2400 printer series are a proven set of user-friendly desktop printers designed to meet the needs of a small business workteam. Available now. Starting price from (RRP Inc. GST) $1,249.</p>
<p>· HP LaserJet 4250 printer series
The HP LaserJet 4250 printer series provides the dependability and versatility required by Australian professionals in an SMB environment. Available now. Starting price from (RRP Inc. GST) $2,289.</p>
<p>· HP LaserJet 4350 printer series
The HP LaserJet 4350 printer series is the fastest single function printer on the market today. Network ready and expandable up to 5 paper trays, it is designed to meet the needs of larger workgroup environments. Available now. Starting price from (RRP Inc. GST) $2,649.</p>
<p>· HP Color LaserJet 3550 printer series
The HP Color LaserJet 3550 in-line printer prints as fast in colour as it does in monochrome, 16/16 ppm. Additionally, it enables SMBs to produce vibrant results for their business, remote work teams and office managers. Available now. Starting price from (RRP Inc. GST) $1,899.</p>
<p>· HP Color LaserJet 5550 printer series
With the HP Color LaserJet 5550, HP’s fastest colour laser printer is ideal for companies of all sizes looking for superior print quality from an easy-to-use, wide format, network colour laser printer. Available now. Starting price from (RRP Inc. GST) $6,999.</p>
<p>· HP Business Inkjet 1200 printer series
HP’s lowest cost colour printer, the HP Business Inkjet 1200 provides SOHO users with the speed, performance and connectivity needed to produce high-quality colour documents quickly without the expense of a home inkjet model. Available now. Starting price from (RRP Inc. GST) $399.</p>
<p>Note to Editors//Please refer to attached fact sheet for further specifications. For a demonstration model, please contact Melissa Grove from Burson-Marsteller on 02 9928 1519 or</p>
<p>About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2004, HP revenue totalled $US79.9 billion. More information about HP is available at</p>
<p>Editorial contacts:
Melissa Grove
02 9928 1519</p>
<p>Anastasia Jones
02 9928 1529</p>
3 Richardson Place
North Ryde, Australia</p>
<p>Burson-Marsteller Policy for Media Distribution
This is a text-only version of a press release that was recently released by Hewlett-Packard. Burson-Marsteller's priority is to distribute news in the most accessible and convenient format for journalists to use. Please let us know if you do not wish to receive media releases in this fashion and we will happily fax, post or PDF the information to you in the future; or if you do NOT wish to receive media releases. Should your address not be the most appropriate for media releases to be sent to, please reply to this email with the publication name and correct email address for updating on our database</p>

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