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Brightpoint to Focus on Microsoft and Symbian Devices

  • 10 May, 2005 11:49

<p>SYDNEY, Australia, 10 May 10, 2005. Recently at the CTIA Show in New Orleans, Brightpoint Inc announced a partnership with Microsoft, whereby Brightpoint and Microsoft would jointly market and promote Windows Mobile Platforms. Aligning with this global direction, Brightpoint Australia will focus its efforts solely on Microsoft and Symbian-based connected devices in the future. This will mean that Brightpoint’s current relationship with PalmOne will end 31 May 2005.</p>
<p>According to Brightpoint’s General Manager, Felix Wong, one of the key factors in Brightpoint’s success has been its commitment to keeping abreast of emerging trends and technologies.</p>
<p>“As a leader in handheld and connected devices, we continually review our strategic direction and partnerships to ensure the evolution of our product and services portfolio is in line with where we see best market potential. This in turn creates the best opportunities for our customers,” said Mr Felix Wong.</p>
<p>Brightpoint is the Australian market leader in handheld and converged devices and has been a specialist distributor in this area since 1999.</p>
<p>About Brightpoint, Inc
Brightpoint is one of the world's largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost-effective solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
In Australia, Brightpoint employs more than 100 people at its headquarters and new distribution facility in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.</p>
<p>Media Contact Details:</p>
<p>Ettore Alterisio
Manager, Product Marketing
T: 02 9485 1111
M: 0414 349 476</p>
<p>Maggie Jacka
Kinetics Pty Ltd
T: 02 9976 6611
M: 0414 956 631</p>

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