MSN acquires MessageCast to expand alerts service

MSN has bought messaging and content technology developer MessageCast as part of its ongoing attempts to add new features to its messaging services.

MSN has bought MessageCast in a move that will give MSN Messenger more access to MessageCast's technologies and will help expand MSN alert services to new content channels, Microsoft announced Wednesday.

The price was not announced.

MessageCast develops broadcast messaging systems that work with real-time networks and RSS (really simple syndication) content feeds, and its technology notifies customers about information services, blog and podcast updates, and updates to MSN's alert service.

MSN has worked with MessageCast since 2003 on developing MSN alerts services to customers. Such alerts are available in the U.S. and several European and Asian countries and can be delivered via MSN Messenger, Microsoft Windows Messenger, e-mail and text messaging on mobile devices compatible with the MSN Mobile, according to Microsoft.

The acquisition was announced the same day as Microsoft said it had formed a joint venture with Shanghai Alliance Investment to launch MSN mobile products with more local content in China.

Microsoft has already added several new services to MSN this year.

In February, the company launched MSN Search, which allows users to search both Web sites and content from Microsoft's Encarta encyclopedia and MSN Music. Until this service was launched, MSN had previously relied on search technology from rival Yahoo.

In March, Microsoft then started its MSN Video Downloads mobile video download service, allowing subscribers to watch videos from partners such as CinemaNow, MSNBC.com and TiVo, on portable devices.

And in April, Microsoft released MSN Messenger 7.0, which offers free PC-to-PC video calls for users with a webcam in addition to free voice calls. Also in April, it launched the MSN Spaces service, an online scrapbook function that lets users post blogs, photo albums, music lists and other personalized information.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Kallender

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?