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Make your memories last at 50 Cents per page¹

  • 16 May, 2005 14:55

<p>Make your memories last at 50 Cents per page¹
HP’s Cost-Effective Photo Value Packs Makes Home Printing a Reality for Everyone</p>
<p>Sydney, Australia, May 11, 2005 – Hewlett-Packard (HP) has cut the cost of home photo printing with the launch of its new HP Photo Value Packs – designed to bring vivid, true to life images at only 50 cents per photo print¹.</p>
<p>The photo value packs include HP’s Vivera Ink and HP Premium Plus Photo Paper and are a fast and cost-effective means of producing the highest quality prints at home or on-the-go.</p>
<p>The new bundled solution follows HP’s review of consumer views on home printing. In HP-led focus groups, consumers indicated they were unsure about the benefits of home printing, such as cost, ease-of-use and quality compared to traditional shop-processed prints. The HP Photo Value Packs directly addresses consumer demand for affordable home photo printing solutions.</p>
<p>“Our aim is to continually innovate to provide consumers with options for greater convenience, control and quality – to view, edit and print photos, at any time, in the comfort of their home, and at an affordable price of 50 cents per print.” said Rebekah O’Flaherty, Vice President and General Manager, Imaging &amp; Printing Group, HP South Pacific.</p>
<p>“With the common practice of people displaying their best photos in decorative frames at home or work, affordability, print quality and fade-resistance have become important photo attributes,” said O’Flaherty.</p>
<p>Photo Superior print quality, fade resistance and speed
Included in HP’s bundled packages is the new range of HP ‘Vivera’ ink cartridges designed to deliver brighter, clearer, sharper true-to-life photo colours, offering up to 115 years fade resistance - more than twice that of shop-processed prints. Improvements in the cartridge design also allows faster and more efficient printing speeds of up to 40 per cent for high-quality black text and graphics.</p>
<p>Picture Perfect Photo Quality Output:
Verified by third party testing, HP’s photo printing fade resistance technology is proven to last:
• 82 years (colour printing) with three-colour inkjet print cartridge2
• 108 years (colour printing) with a combination of tri-colour and photo colour (6-ink) or tri-colour, photo colour &amp; photo grey (8-ink inkjet print cartridges) 3
• 115 years with black &amp; white printing with photo grey inkjet print cartridge</p>
<p>HP Photo Value Pack for six-ink capable printers
• HP 95 Tri-Colour Inkjet Print Cartridge with HP Vivera Inks (7ml)
• HP 99 Photo Inkjet Print Cartridge with HP Vivera Inks (13ml)
• HP Premium Plus Photo Paper, 125 sheets (4x6” borderless)
Recommended Retail Price
• $62.50 or 50 cents per page RRP (actual prices may vary)
• At authorised HP distributors/retailers from February 2005
• HP Photosmart 8450/8150 Photo Printers
• HP Photosmart 2710/2610 All-in-One
• HP Deskjets 6840/6540/5740</p>
<p>HP Photo Value Pack for 3-ink capable printers
• HP 700 Tri-Colour Inkjet Print Cartridge with HP Vivera Inks (14ml)
• HP Premium Plus Photo Paper, 125 sheets (4x6” borderless)
Recommended Retail Price
• $62.50 or 50 cents per page RRP (actual prices may vary)
• At authorised HP distributors/retailers from February 2005
• HP Photosmart 375 and 325 Photo Printers
1 Based on RRP of HP Photo Value Packs for 4 x 6 prints
2 Based on testing by Wilhelm Imaging Research, Inc. (WIR), silver-halide photos give fade-resistance of 40 years
3 Based on light-fade (under glass) testing by WIR</p>
<p>About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totalled $81.8 billion. More information about HP is available at</p>
<p>Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license. Microsoft and Windows are U.S. registered trademarks of Microsoft Corp.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in the Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2004, and other Securities and Exchange Commission reports, filed after the Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.</p>
<p>Editorial contacts:
Jacqueline Ibrahim
03 9275 3480</p>
<p>Melissa Grove
Burson-Marsteller for HP
02 9928 1519
0410 401 363</p>
<p>Matthew Manners
Burson-Marsteller for HP
02 9928 1586
0401 345 500</p>
3 Richardson Place
North Ryde, Australia</p>

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