Google introduces ads for syndicated feeds

Google is testing program that allows Web publishers to include ads with their syndicated feeds.

Google has begun testing the inclusion of text ads in Web content distributed through syndication technologies such as RSS or Atom, the company announced Tuesday.

Web publishers are increasingly making their sites' content available via syndication, and the ability to include ads in feeds such as RSS (Really Simple Syndication) opens up a new revenue opportunity for them.

Google's program, an extension of its AdSense network, will include in the feeds text ads that are relevant to the content being distributed. When readers click on the ads, Google will split with the publishers the fees it charges to advertisers.

Once Web publishers get approved for the AdSense for Feeds program, Google will provide them with lines of code they need to add to their feeds to trigger the inclusion of text ads.

Google acknowledged in late April that it was working on this after a blogger disclosed details about his participation in this beta program.

More information about the program can be found at http://www.google.com/adsenseforfeeds.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Bitdefender 2019

Taking cybersecurity to the highest level and order now for a special discount on the world’s most awarded and trusted cybersecurity. Be aware without a care!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?