Motorola-brand TV effort goes nowhere

Plans to introduce a line of Motorola-brand TVs failed after a licensing agreement between Motorola and a Taiwanese company fell apart.

A licensing agreement between Motorola and Moxell Technology to introduce a range of Motorola-brand TVs collapsed last year over technical disagreements, according to an employee familiar with some aspects of the project.

Moxell displayed a line of Motorola-brand TVs at the Computex exhibition in June 2004 and announced plans to sell the flat-panel sets in the U.S. market.

At the time, Moxell had already begun selling the line of sets, which included models based on LCD (liquid crystal display) and PDP (plasma display panel) screens, in China, according to Wynn Yiu, executive vice president of the Taipei-based company, which is a subsidiary of Hong Kong's Proview International Holdings Yiu spoke with IDG News Service during an interview at Computex last year.

That agreement soon fell apart, and by the time the sets were introduced in the US in August 2004, they were sold under the brand of Proview Electronics, the Hong Kong-based parent company of Moxell, instead of the Motorola brand, according to Stella Chuang, a project manager at Proview's TV Product Marketing Division.

Moxell, which had been created by Proview to license the Motorola brand for the TV project, no longer exists, Chuang said.

Chuang said the deal likely fell apart because of "technical disagreements" but said she was not familiar with the exact details of what had transpired. "Only our big bosses know what happened," Chuang said, referring to Proview's senior management.

The failure of the Motorola project hasn't discouraged Proview from licensing another company's brands to use with its own products.

Proview is now preparing a line of LCD monitors that will be sold under the Xerox brand in the US, according to Roger Lin, product manager of the monitor project. The Xerox brand has been licensed from Xerox for use by Proview in the U.S. and Europe, he said.

Those monitors will be made available over the next few months, Lin said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?