D-Link creates customer network configurator

D-Link has launched a new online network configurator aimed at increasing sales in its mass merchant channel.

Using a series of prompts about customer networking needs, the configurator automatically selects a combination of D-Link product, which can then be printed as a shopping list to take into retailers.

The initiative would help differentiate the vendor against Linksys and NetGear, as well as demystify networking for SoHo and consumer users, D-Link marketing director, Maurice Famularo, said.

"People react better to pictures, so if we can actually show them what a home or small office network looks like, it makes it easier for them to have an understanding of what networking can do for them," he said.

"A retailer can also have this sitting in a web page on their computer so when a customer asks about networking they can sit down with them and use it as a sales tool."

While there were no plans to create a sales engine to complement the configurator, Famularo said the company was considering including links to retailers' sites.

"We are a looking at it but we want to create a learning environment rather than a price-war," he said. "Hopefully, the tool will create some customer loyalty, but there is always the danger that it could be used to cross-sell to another vendor's products."

The tool was designed to creating networks for up to seven users, Famularo said. However, future versions would include design capabilities for up to 30 users - treading heavily on SMB integrator turf.

"SoHo and home networks are very small and controlled but SMB networks are more complex," he said. "The configurator can tell you what hardware you need but not how to incorporate a high-end server. That's where the IT channel will still come in."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?