D-Link creates customer network configurator

D-Link has launched a new online network configurator aimed at increasing sales in its mass merchant channel.

Using a series of prompts about customer networking needs, the configurator automatically selects a combination of D-Link product, which can then be printed as a shopping list to take into retailers.

The initiative would help differentiate the vendor against Linksys and NetGear, as well as demystify networking for SoHo and consumer users, D-Link marketing director, Maurice Famularo, said.

"People react better to pictures, so if we can actually show them what a home or small office network looks like, it makes it easier for them to have an understanding of what networking can do for them," he said.

"A retailer can also have this sitting in a web page on their computer so when a customer asks about networking they can sit down with them and use it as a sales tool."

While there were no plans to create a sales engine to complement the configurator, Famularo said the company was considering including links to retailers' sites.

"We are a looking at it but we want to create a learning environment rather than a price-war," he said. "Hopefully, the tool will create some customer loyalty, but there is always the danger that it could be used to cross-sell to another vendor's products."

The tool was designed to creating networks for up to seven users, Famularo said. However, future versions would include design capabilities for up to 30 users - treading heavily on SMB integrator turf.

"SoHo and home networks are very small and controlled but SMB networks are more complex," he said. "The configurator can tell you what hardware you need but not how to incorporate a high-end server. That's where the IT channel will still come in."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?