Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Sainsbury Sends Competition Packing with Mitel IP Telephony Solution

  • 28 June, 2005 10:23

<p>Sydney, 28th June 2005 - Mitel Networks, a leading provider of IP communications solutions, today announced that Sainsbury has successfully deployed a Mitel 3300 ICP IP Telephony solution.</p>
<p>Sainsbury is a Sydney based company that specialises in corrugated boxes and retail point of sale display solutions. With approximately 40 staff, Sainsbury relies heavily on telephone based sales and customer service.</p>
<p>John Coughlan, Sales Director for Sainsbury said, ”Our business is growing rapidly in a highly competitive industry, and top-notch customer service delivery is critical. We chose a Mitel IP Telephony solution because we wanted to take our customer service delivery to the next level.“</p>
<p>“For our business, inbound call management is critical. By using CallerID and CTI (Computer Telephony Integration) to integrate our computer applications with our new Mitel IP phone system, we have made it much easier for our staff to become customer service superstars.”</p>
<p>To ensure the highest levels of customer service, Sainsbury make use of sophisticated call routing. Staff members are expected to handle a specific client’s needs – from start to finish. CallerID and sophisticated call routing are used to automatically direct calls to the most suitable staff member.</p>
<p>Personalisation is a key element of Sainsbury’s customer service strategy. CTI (Computer Telephony Integration) has been used to integrate their Mitel IP Telephony solution with the Windows based software applications used to handle customer service.</p>
<p>Client details are automatically presented on-screen to staff at the beginning of a client call. Traditional CTI solutions have required very significant investments, and have only been economic for large contact centre environments. The Mitel 3300 IP Telephony system offers affordable CTI and advanced call routing features to businesses with as few as 10 staff.</p>
<p>Gwilym Funnell, Mitel Australia Country Manager said, “Mitel’s IP Telephony solutions make it easy for any business to improve their customer service operations. With a Mitel solution, you don’t need to invest in a contact centre to be able to get sophisticated call handling. From 10 staff to 50,000, the Mitel 3300 makes it affordable for any business to integrate computer applications with their phone system.”</p>
<p>About Mitel Networks
Mitel is a market-leader for voice, video, and data convergence over broadband networks. With a focus on the user experience, the company delivers advanced communications solutions that are easily customized for individual business needs. Through intuitive desktop appliances and applications, businesses are provided with innovative ways to manage information and resources. Vertical markets benefit from integrated solutions that protect existing investments, while enabling new ways to be more cost effective and productive. Mitel is headquartered in Ottawa, Canada with offices, partners, and resellers worldwide.</p>
<p>For more information visit www.mitel.com</p>
<p>About Sainsbury
Sainsbury is a Sydney based company that specialises in corrugated boxes and retail point of sales solutions.</p>
<p>For more information visit www.sainsbury.com.au</p>
<p>Media contact
Sebastian Rice
Silverspan
02 9959 1991
seb@silverspan.com</p>

Most Popular

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?