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Interwoven Enables KonicaMinolta to Improve Customer Satisfaction Worldwide While Saving Millions

  • 30 June, 2005 12:29

<p>Global Manufacturer Saves $2.3M Annually Through the Unification of 87 Websites, Resulting in Greater Brand Consistency, Streamlined Content Creation, and Improved Customer Experience</p>
<p>Sydney, Australia, June 30, 2005 – Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that KonicaMinolta, a global manufacturer of copiers, fax machines, photographic and other office equipment, is saving more than $2 million per year as a result of the company’s use of the Interwoven Web Content Management (WCM) solution. The global manufacturer has been able to consolidate 87 websites and associated hardware worldwide, resulting in greater brand unification, streamlined Web content creation and management, and improved customer satisfaction through easier-to-use websites.</p>
<p>The 2003 merger of Konica and Minolta presented several challenges for the newly combined company. The unification of the company’s brand was complicated by the existence of 87 websites across 37 markets — including as many as four websites within a given country, each with a different look and feel, resulting in a disconnected and inconsistent customer experience. This sprawling Web presence was also costly and inefficient to maintain in terms of both server maintenance and supporting labour, and made Web governance much more difficult to achieve. To unify its brands and improve its customer experience, KonicaMinolta decided to consolidate on a single, consistent corporate site for each market. To reduce costs and streamline governance, the new Web infrastructure would be supported by a single WCM solution.</p>
<p>In KonicaMinolta’s evaluation of available solutions, Interwoven WCM stood out for its proven ease of use. Further, a financial analysis demonstrated that the solution would deliver considerable cost savings by enabling KonicaMinolta staff to work more efficiently, with features including easier approvals through workflow, more rapid localisation of content and, most importantly, the ability to reuse content. The system’s efficient use of server resources and seamless scalability to meet increased usage offered relief for KonicaMinolta’s high hardware costs.</p>
<p>KonicaMinolta’s implementation of the Interwoven WCM solution began with the creation of templates to ensure consistent brand control, followed by the consolidation of servers globally. In Europe, 40 servers were replaced with two; in the U.S., nine servers were replaced with three; in Asia, 10 servers were replaced with two; and three Australian servers were consolidated into a single server. Websites for each of KonicaMinolta’s associated companies are now interconnected and share content with the main corporate site, reducing the use of subcontractors to create or recreate content. Non-technical business owners can also now perform content updates themselves with minimal IT involvement. Said Iwashima Hiroyuki, staff manager of the KonicaMinolta Corporate Communications and Advertising Division, “If the original content is created in Japan, it is very easy to localise for the European and North American markets. Moreover, when making a major site update, it is now possible to do so at a much lower cost and significantly quicker.”</p>
<p>As a result of its Interwoven implementation, KonicaMinolta’s customer satisfaction has improved dramatically, while the company’s brand is also now more accurately and consistently represented worldwide. Added Hiroyuki, “With its solid design and flexibility, the Interwoven Web Content Management solution has performed just as we envisioned, enabling us to realise substantial improvements in how we communicate and serve our customers regardless of which geographical market they are in.”</p>
<p>The Interwoven WCM solution is based on Interwoven TeamSite software. The industry’s most advanced content management software for the global enterprise, Interwoven TeamSite enables organisations to manage mission-critical information and gain competitive advantage through the deployment of applications such as internally-facing intranets and employee portals, and external sites such as public websites, dealer portals, and extranets.</p>
<p>“In today’s borderless economy, global organisations face the challenge of maintaining effective brand control and efficient content creation and management across multiple geographies and markets,” said James Murray, vice president, Asia Pacific, Interwoven. “Interwoven is helping companies to overcome this challenge by providing customers with the ability to easily centralise content on a consolidated platform, while also enabling them to tailor individual websites according to the needs of local business units and markets.”</p>
<p>About Interwoven</p>
<p>Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organisations to unify people, content and processes to minimise business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, over 3,200 enterprises, law firms and professional services organisations worldwide are Interwoven customers including BT, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit</p>
<p>Media Contacts:</p>
<p>Rob Stirling
Markom Marketing
+61 2 9977 8922</p>
<p>Andrew Antal
+61 2 9922 9700</p>

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