Reports: Microsoft in talks to buy adware developer

Microsoft has been discussing the possibility of buying a developer of adware, Claria, according to reports.

Microsoft has been discussing the possibility of buying a developer of adware, Claria, according to reports published in US newspapers Thursday. However, the deal is in danger of falling through, in part because of concerns about how such a move would be seen by the public, the reports said.

Adware companies such as Claria use software installed on a Web surfer's computer to collect information on surfing habits and use it to target pop-up advertisements based on the surfer's interests or online activities.

Buying an adware company could allow Microsoft to better exploit advertising opportunities around its MSN search engine and other Web properties.

Microsoft officials were not immediately available to comment on the reports.

Claria is known for its Gator adware. It changed its name from Gator in 2003. Claria's other products include a Web browser toolbar called DashBar and a personalized weather information service called Weatherscope, which offer free services in return for users accepting the display of advertisements based on their Internet usage.

It was Claria that first approached Microsoft, earlier this year, with an offer to use its BehaviorLink service to track usage patterns and target adverts, according to The New York Times.

There are fears within Microsoft that gathering such usage information could lead to a backlash against the company, according to the Times' report and another in The Wall Street Journal.

Microsoft and Claria have talking about a deal for two weeks, and discussed a price of US$500 million as recently as Wednesday, according to the Times.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?