Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

SMEs Need Tailored Bundled Solutions, Says IDC

  • 04 July, 2005 14:07

<p>NORTH SYDNEY, 4th July, 2005 – IDC has recently completed a market study of the local small and medium-sized enterprise (SME) market titled, "Australian SME Software Adoption, 2005". The study covers SME software applications usage, the channels used to purchase software and future intentions for software acquisition.</p>
<p>"Industry knowledge to identify the business requirements, while being able to provide attractive bundles of hardware and software, should be the key focus areas of vendors and their channel partners," says Jean-Marc Annonier, SME Research Manager at IDC Australia.</p>
<p>The SME market in Australia represents more than a million businesses and thus is a very attractive target for software vendors. The SME packaged software market in Australia is expected to reach A$881 million in 2005, up 13% from 2004. Application software represents around 22% of this market.</p>
<p>Security is an ongoing concern for SMEs as they rarely have in-house expertise and rely extensively on their suppliers to help them resolve their security issues.</p>
<p>Small companies tend to use a fixed set of applications such as office applications that will address their immediate requirements whereas medium-sized companies have a stronger focus on productivity and will more frequently deploy applications that will facilitate company wide business processes.</p>
<p>"IDC recommends that vendors approach the SME market through solutions bundling software with hardware and supported by a clear value proposition and addressing critical issues such as security and integration," added Mr Annonier.</p>
<p>To purchase this report, please call the IDC sales team on (61 2) 9925-5226 or email Gary Clarke on gclarke@idc.com.</p>
<p>For press enquiries please contact:
Jean Marc Annonier
Research Manager, IT Spending, Vertical Markets and SMEs
Email: jannonier@idc.com
Phone: 61 2 9925 2221</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/detail.asp?releaseid=173</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?