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SMEs Need Tailored Bundled Solutions, Says IDC

  • 04 July, 2005 14:07

<p>NORTH SYDNEY, 4th July, 2005 – IDC has recently completed a market study of the local small and medium-sized enterprise (SME) market titled, "Australian SME Software Adoption, 2005". The study covers SME software applications usage, the channels used to purchase software and future intentions for software acquisition.</p>
<p>"Industry knowledge to identify the business requirements, while being able to provide attractive bundles of hardware and software, should be the key focus areas of vendors and their channel partners," says Jean-Marc Annonier, SME Research Manager at IDC Australia.</p>
<p>The SME market in Australia represents more than a million businesses and thus is a very attractive target for software vendors. The SME packaged software market in Australia is expected to reach A$881 million in 2005, up 13% from 2004. Application software represents around 22% of this market.</p>
<p>Security is an ongoing concern for SMEs as they rarely have in-house expertise and rely extensively on their suppliers to help them resolve their security issues.</p>
<p>Small companies tend to use a fixed set of applications such as office applications that will address their immediate requirements whereas medium-sized companies have a stronger focus on productivity and will more frequently deploy applications that will facilitate company wide business processes.</p>
<p>"IDC recommends that vendors approach the SME market through solutions bundling software with hardware and supported by a clear value proposition and addressing critical issues such as security and integration," added Mr Annonier.</p>
<p>To purchase this report, please call the IDC sales team on (61 2) 9925-5226 or email Gary Clarke on</p>
<p>For press enquiries please contact:
Jean Marc Annonier
Research Manager, IT Spending, Vertical Markets and SMEs
Phone: 61 2 9925 2221</p>
<p>Click here to view the press release online:</p>
<p>Click here to subscribe to IDC press releases and newsletters online:</p>

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