Group says .mobi domain coming next year

A joint venture said it is authorized to start issuing .mobi domain names for mobile Internet sites next year.

A joint venture of mobile technology companies, mTLD Top Level Domain, next year will start issuing Internet domain names under a new .mobi top-level domain name, the company said Monday.

The company, which was formed by Microsoft, Nokia, the GSM (Global System for Mobile Communications) Association, Vodafone Group and other heavy hitters, has completed a contract with the Internet Corporation for Assigned Names and Numbers (ICANN) that formalized the creation of the .mobi domain, according to an mTLD statement. After it creates a registry service, mTLD expects to begin issuing .mobi domain names in the first half of next year. It has been contracted to provide the registry service for .mobi for the next ten years, mTLD said.

The .mobi domain is intended for sites that are designed to be used on cell phones and other mobile devices. The company hopes to foster more mobile use of the Internet, said Rick Fant, a member of the board of mTLD.

"The issue we are trying to solve is that the average mobile user has mobile Internet access but doesn't know it or doesn't want to try it," Fant said. Fant expects users to find out about .mobi sites through advertising and search engines.

"When you see .mobi at the end of a service, you know it's designed to work with a mobile device," he said. Fant sees phones eventually appending the .mobi suffix to site addresses automatically, saving users the trouble of entering it via a numeric keypad.

As part of its contracts with companies that use the domain names, mTLD will require they follow a style guide that includes requirements such as the ability to use a site on a low-bandwidth connection, Fant said. Those requirements will be largely self-policed, but it will be in the best interests of all parties for site operators to follow the guidelines, Fant said. The style guide should include rules about flagging adult content, he said.

"In cases of very flagrant violation, I'm sure we will pull them from the namespace," he said.

Domain names will cost about Euro 15 (AU$24) per year, according to Fant. For the first three months after they become available, there will be a "sunrise" period in which trademark owners can reserve their names.

ICANN could not immediately be reached for comment.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?