Group says .mobi domain coming next year

A joint venture said it is authorized to start issuing .mobi domain names for mobile Internet sites next year.

A joint venture of mobile technology companies, mTLD Top Level Domain, next year will start issuing Internet domain names under a new .mobi top-level domain name, the company said Monday.

The company, which was formed by Microsoft, Nokia, the GSM (Global System for Mobile Communications) Association, Vodafone Group and other heavy hitters, has completed a contract with the Internet Corporation for Assigned Names and Numbers (ICANN) that formalized the creation of the .mobi domain, according to an mTLD statement. After it creates a registry service, mTLD expects to begin issuing .mobi domain names in the first half of next year. It has been contracted to provide the registry service for .mobi for the next ten years, mTLD said.

The .mobi domain is intended for sites that are designed to be used on cell phones and other mobile devices. The company hopes to foster more mobile use of the Internet, said Rick Fant, a member of the board of mTLD.

"The issue we are trying to solve is that the average mobile user has mobile Internet access but doesn't know it or doesn't want to try it," Fant said. Fant expects users to find out about .mobi sites through advertising and search engines.

"When you see .mobi at the end of a service, you know it's designed to work with a mobile device," he said. Fant sees phones eventually appending the .mobi suffix to site addresses automatically, saving users the trouble of entering it via a numeric keypad.

As part of its contracts with companies that use the domain names, mTLD will require they follow a style guide that includes requirements such as the ability to use a site on a low-bandwidth connection, Fant said. Those requirements will be largely self-policed, but it will be in the best interests of all parties for site operators to follow the guidelines, Fant said. The style guide should include rules about flagging adult content, he said.

"In cases of very flagrant violation, I'm sure we will pull them from the namespace," he said.

Domain names will cost about Euro 15 (AU$24) per year, according to Fant. For the first three months after they become available, there will be a "sunrise" period in which trademark owners can reserve their names.

ICANN could not immediately be reached for comment.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?