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HP’s new generation of ProLiant 64-bit servers drives Australian shipments

  • 03 August, 2004 10:42

<p>SYDNEY, Australia, 3 August 2004 – Hewlett-Packard (HP) has announced the first Australian shipments of its new generation of ProLiant servers, released today, using Intel® Xeon™ Extended Memory 64-bit Technology (EM64T) “Nocona” processors.</p>
<p>HP’s new ProLiant servers are the first-to-market using Xeon 64-bit technology, with the company’s Sydney-based manufacturing plant at Rydalmere assembling servers for shipment to confirmed Australian customers. Australian customers moving to the Xeon 64-bit technology cover a range of industries including retail, banking, media and manufacturing.</p>
<p>By migrating from 32-bit to 64-bit Xeon processors or by using a combination of the technologies, customers will be assured of increased performance, ease of management and a scalable future-proof solution. Enhancements to the ProLiant include a faster system bus and choice of I/O connectivity through PCI Express or PCI X.</p>
<p>“The new range of ProLiant servers demonstrates HP’s speed to market and the strength and loyalty of its Australian customers, many of whom have taken the first steps to purchasing the new technology,” said Stephen Bovis, Director Servers, HP South Pacific.</p>
<p>“The ProLiant servers make it extremely easy for customers to migrate to 64-bit or to combine the technology with existing 32-bit servers by incorporating a unique remote management solution that enables them to make a seamless transition to the new generation of ProLiant server.</p>
<p>“HP is now delivering the most comprehensive 64-bit portfolio in the market place, providing solutions that meet the specific needs of small to large enterprises, scaling from ProLiant to HP’s Itanium-based Integrity systems and its high-end Non-Stop systems.”</p>
<p>With more than nine million HP industry-standard servers sold to date, HP servers are forming a standardised foundation for the Adaptive Enterprise where business and IT are synchronised to capitalise on change. By providing customers with innovative solutions based on standard, modular components, HP reduces product costs, lowers overall total cost of ownership (TCO), offers flexibility and simplifies migration.</p>
<p>More choice immediately with HP ProLiant Servers
HP’s leadership in being first-to-market with Intel’s Xeon EM64T processors, immediately offers customers – from small and medium-sized businesses to large enterprises – more choice of the latest technology.</p>
<p>Intel EM64T transparently extends x86 computing to 64-bit, allowing customers to mix 32 and 64-bit applications on the same platform. Intel’s new Xeon processors feature 1.5 times system bus speed, faster memory technology and PCI Express I/O technology. Building upon the industry’s broadest blade portfolio, the highly scalable HP ProLiant blade systems offer improved processing power and performance for enterprise customers to help build a comprehensive services delivery infrastructure. The new Xeon processors are available in next-generation models of the following dual-processor servers running Windows and Linux:</p>
<p>- ProLiant DL380 G4 – HP’s most popular ProLiant server continues its history of design excellence with pace-setting performance, uptime and system management</p>
<p>- ProLiant DL360 G4 – delivers concentrated 1U compute power with embedded management and essential fault tolerance</p>
<p>- ProLiant ML370 G4 – flagship expansion server provides enterprise-class performance, management and availability</p>
<p>- ProLiant ML350 G4 – offers rock solid performance with savvy management and adaptability</p>
<p>- ProLiant BL20p G3 – HP’s high performance server blade engineered for the enterprise market</p>
<p>Pricing for a new generation ProLiant server starts at under AUD$3,000 with immediate availability.</p>
<p>###</p>
<p>About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended April 30, 2004, HP revenue totalled $US76.8 billion. More information about HP is available at www.hp.com.au.</p>
<p>Diane Mangan
Burson-Marsteller
02 9928 1524
diane_mangan@au.bm.com</p>
<p>Hewlett-Packard
3 Richardson Place
North Ryde, Australia www.hp.com.au</p>

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