Microsoft partners to support rewards program

Microsoft unveiled a partnership with Incentive Logic to provide support for its Live Meeting rewards offering.

Microsoft Tuesday unveiled a partnership with a rewards software and services company to support its incentive program for subscribers of its Live Meeting Web conferencing offering.

Incentive Logic, a company that offers what it calls an "online e-loyalty platform," is providing the software engine for certain aspects of the Rewards Program for Microsoft Office Live Meeting, according to the companies, which did not disclose the terms of the agreement.

The Microsoft Live Meeting rewards program is leveraging Incentive Logic's platform to reward subscribers for holding qualified Microsoft Office Live Meeting sessions, participating in surveys and sharing testimonials, according to the companies.

Incentive Logic is adding several facets of its rewards software to support the Live Meeting program, including eligibility and registration, analytics, refer a colleague and one-to-one promotions that automatically deliver subscriber-specific promotions, according to Incentive Logic.

Incentive Logic also is providing custom-branded reward catalogs, as well as strategic design management, account administration, reward fulfillment and real-time reporting for Microsoft's Live Meeting incentive program.

The Rewards Program for Microsoft Office Live Meeting is designed to reward Live Meeting organizers with points that can be redeemed for incentives such as gift cards, airline miles, merchandise and charity donations, according to the program's Web site. Rewards program members earn points every time they use Live Meeting.

For additional information or to sign up for the program, Live Meeting users can visit www.microsoft.com/office/livemeetingrewards.

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Elizabeth Montalbano

IDG News Service
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