Online auction site eBay.com.au is for the prude, claims the founder of Sexybay.com.au, a new online enterprise dubbed "Australia's sexiest auction site".
"As long as it is legal, anything goes," said Michael Lambert, who launched Sexybay at the Sexpo show in Sydney over the weekend.
Items that have already appeared for listing included a breast model of Ms Nude Australia, Arianna Starr; 1970s porn magazines and a solid jarrah spanking table.
In contrast, eBay.com.au does not sell X-rated or mature audience items.
Lambert co-founded the company with Susanne Choppin, also known as "Susie Bodybitz", towards the end of last year, after Choppin unsuccessfully tried to sell a body clock on eBay.com.au because it too closely resembled female body parts.
"Unfortunately, it was an item that only sells with an image," he said.
Choppin's main business aside from Sexybay is Bodybitz, which is a provider of seaweed-based sculpture kits used to "immortalise your naughty bitz".
Sexybay is also a standard auction site. It sells non-adult material such as electronics, gadgets, furniture and jewellery. Users enter the site's adults-only area via a splash page with a disclaimer saying they must be over 18 years.
"If you don't like adult stuff just don't go to the adult categories," Lambert said.
Sellers have the option of selecting an auction that lasts one, three, five, seven or 14 days. Listing is free and users pay a 2.5 per cent commission of the sale price if it is less than $50, and 0.5 per cent if the sale price exceeds $500. Attention-getters such as bolding and front-page listings cost extra.
"We have chosen to go for turnover," Lambert said. "We want to give people value for money."
The launch at Sexpo, in Sydney, was a success from day-one. Lambert said he had doubled subscribers after the first day of the show - a four-day event "looking at all aspects of health, sexuality, and adult lifestyles.
It may not all be all smooth sailing for the online entrepreneur, however. Lambert has invested over $30,000 in the site and admitted: "If we are not profitable by the end of the year I am going to be up the creek without a paddle."
eBay.com.au declined to comment on Sexybay.