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Toby Hagon takes the wheel at, Australia’s #1 motoring website*

  • 02 August, 2005 10:55

<p>Toby Hagon takes the wheel at, Australia’s #1 motoring website*</p>
<p>2 August 2005 – Toby Hagon has been appointed editor of, the motoring website of Fairfax Digital, The Age and The Sydney Morning Herald.</p>
<p>Starting on 8 August, Toby will return to Sydney after working in Melbourne for the past 10 years, most recently as Motoring Editor for The Age.</p>
<p>Julie Coffey, General Manager of said, “We look forward to Toby continuing’s history of providing newsworthy and independent information that's important to online car researchers.</p>
<p>“Fairfax has some of the most experienced print and online motoring journalists in Australia. This puts us in a strong position to empower online readers with all the information that they need to research, buy, sell or just enthuse about cars,” Julie Coffey said.</p>
<p>Toby Hagon said: “It's good to be home in Sydney and I’m looking forward to the challenges and opportunities the internet provides. We want to build on’s position as Australia’s number one* automotive website and make it even more useful for buyers, sellers and enthusiasts.”</p>
<p>In addition to increasing output of car reviews and news, a key focus for Toby will be to build on’s downloadable video road tests and news stories.</p>
<p>“I look forward to enhancing user interactivity on, extending on the current level of compelling content to further engage new and existing visitors to the site.</p>
<p>“Building on’s position as Australia’s premier automotive website my vision for is to be the ‘only online source’ of car information people need to turn to. A key factor in achieving this is effectively leveraging the immediacy of the Internet that brings real-time interactivity for anyone in the market to buy or sell a car.”</p>
<p>As well as introducing new features to the site Toby will produce fresh and engaging multimedia content for He will also continue to contribute motoring articles to The Sydney Morning Herald and The Age.</p>
<p>Toby joins during a period of growth for the website. In the past 12 months total dealer and private party listings have increased by 53 per cent** and the number of unique browsers to the site has increased by 68 per cent*** since October 2004.</p>
<p>Before joining Fairfax, Hagon was the Deputy Editor of Which Car? magazine from 1996- 1999. He is the son of ABC motoring commentator Will Hagon.</p>
<p>* Source: Nielsen//NetRatings Market Intelligence, Total Publisher Level, June 05.
** Source: internal logs
*** Source: Nielsen//NetRatings Market Intelligence Domestic, Site Level, October 2004 – June 2005</p>
Established in 1999, is a leading Australian automotive website. It offers comprehensive information an all aspects of buying, selling and researching cars. is part of Fairfax Digital. boasts strategic partnerships with industry leaders such as Yahoo! Australia &amp; NZ Cars, Search on Google, Overture, Sensis and OptusNet as well as Web Publications Pty Ltd, publishers of the and automotive websites. For more information visit</p>
<p>A pic of Toby Hagon is available upon request.</p>
<p>For more information or to speak with Julie Coffey, General Manager of please contact:</p>
<p>Gerard Mansour, Red Agency, 02 9955 7877/0411 349 476,</p>

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