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Lexmark Makes High Quality, Home Photo Printing Easier Than Ever

  • 10 August, 2005 13:09

<p>Lexmark redefines ease-of-use and affordability for inkjet printers -</p>
<p>Sydney, Australia, 10th August, 2005 – Lexmark International, Inc. today announced three new printers featuring high quality photo capabilities that redefine ease-of-use and affordability in the home printing market.</p>
<p>The Lexmark X2350 and Lexmark Z735: Designed to deliver value to everyday users.</p>
<p>The Lexmark X2350 All-in-One (AIO) and the Lexmark Z735 are designed to respond to the needs of a key group of consumers who want a basic, easy-to-use printer with low-cost supplies.</p>
<p>Both printers use the specially designed #1 cartridge to produce brilliant photos, vibrant colour graphics and text with a single technology-rich cartridge, eliminating the need for multiple cartridge “swapping.” In addition, with a larger swath and more nozzles than previous entry-level models, these printers feature one of the fastest colour speeds available in their classes -- up to 15 pages per minute (ppm) for colour or text documents and 4-inch x 6-inch photos as fast as 38 seconds*.</p>
<p>“One source of consumer frustration has been searching for and purchasing multiple printer cartridges for a single printer. With the new X2350 AIO and Z735 inkjet, customers don’t have to worry about the cost or hassle of multiple cartridges anymore. The only supply they need is the Lexmark #1 cartridge,” said Stephen Waugh, General Manager, Consumer and Small Business, Lexmark Australia and New Zealand.</p>
<p>The new Lexmark one-cartridge system is an economical solution with just a single supply item to replace. The #1 cartridge delivers the home user both high quality photos and text documents at an affordable rate.</p>
<p>Both the Lexmark Z735 and Lexmark X2350 make printing 4-inch x 6-inch borderless photos a snap thanks to the exclusive Lexmark Imaging Studio software. This software also includes one-step photo fixes that result in brilliant photos that rival professional prints. The new Lexmark X2350 features one-touch scanning and one-touch copying with or without a PC.</p>
<p>The Lexmark X3330 AIO: great photo quality, great functionality, great value</p>
<p>The Lexmark X3330 is one of the fastest AIOs in its class with speeds of up to 22 ppm in black and up to 15 ppm in colour. The Lexmark X3330 also delivers premium features such as the ability to print from digital cameras via PictBridge, resizing functionality ranging from 25 percent to 400 percent, and the ability to scan documents directly to e-mail.</p>
<p>The Lexmark X3330 uses Lexmark Evercolor™ inks to deliver brilliant photos that can last longer than most traditional photos under display conditions without fading, and more than 200 years stored in photo albums**.</p>
<p>Pricing and availability</p>
<p>The Lexmark Z735 has an estimated retail price of AUD $79.00 including GST, while the Lexmark X2350 has an estimated retail price of AUD $119.00 including GST. The Lexmark X3330 has an estimated retail price of AUD $149.00 including GST. The #1 cartridge has an estimated retail price of AUD $32.83 including GST. All products are available in Australia with immediate effect.</p>
<p>About Lexmark
Lexmark International, Inc. makes it easier for businesses and consumers to move information between the digital and paper worlds. Since its inception in 1991, Lexmark has become a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries. Lexmark reported $5.3 billion in revenue in 2004, and can be found on the Internet at www.lexmark.com.</p>
<p>###</p>
<p>* Printing in QuickPrint mode and excluding processing time.</p>
<p>** Based on accelerated fade resistance testing of photos either displayed indoors under glass or stored in photo albums. Photos must be printed on Lexmark Premium Glossy Photo Paper using an Evercolor ink system that includes a Lexmark Colour Cartridge and an Evercolor Photo Cartridge. Actual resistance to fading will vary based upon factors such as light intensity and type, humidity, exposure to moisture, temperature, air quality, drying time, glass, matting, album materials, print media and image.</p>
<p>Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective holders.</p>
<p>For further information please contact:
Guy Downes/Leila Sabbagh
Howorth Communications
Ph: 8281 3810
pr@howorth.com.au</p>
<p>Mark Lenyszyn
Lexmark International Australia Pty Ltd
Ph: 61 2 9930 3500
mlenyszy@lexmark.com</p>

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