Digital TV goes walkabout

As fixed digital TV sales near a million in Australia, a whole new market is being trialled in central Sydney with a limited release of handheld digital TVs and a cut-down mobile digital signal.

Code-named 'movemedia', the trial is designed to test the technical requirements and commercial viability of Digital Video Broadcasting-Handheld (DVB-H). Macquarie Bank subsidiary, Broadcast Australia, has combined with Telstra to beam more than 15 channels of digital programming to mobile TV handsets from the project's Gore Hill base.

Based on the terrestrial digital DVB-T standard, DVB-H uses advanced video and audio coding and compression technologies such as MPEG-4, Windows Media 9 and AAC to deliver quality broadcasts to handheld devices.

With about 40 handsets already distributed among Telstra employees, plans are afoot to expand the rollout to 1000 Telstra customers who live or commute in the broadcast area.

"We are interested in finding out what sorts of multimedia and programming options will be successful, before we settle on a payment model," explained Telstra media advisor, Warwick Ponder. "The project is being watched closely not only by other telcos, but also by the industry regulator, so we can settle on revenue models and standards before a full commercial rollout goes ahead."

Using a backbone provided by Harris Broadcast Systems, the broadcast will feature 15 channels in the initial phase - with plans to grow this base to 30 channels by the end of the trial period. At this stage, content providers include Foxtel, ABC, SBS, Nine Network Australia, Turner (CNNi, Boomerang), and Sky Channel (Racing).

Telstra Research Laboratories' will also be developing and testing interactive applications like eCommerce, on-demand content to deliver in conjunction with the broadcast.

Claiming the project as a world first, Telstra's Ponder said results of the project would be made available as they come to hand, with a full rollout planned once technical, regulatory and commercial issues are resolved through the trial.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?