AIIA launches SME marketing guide

The Australian Information Industry Association (AIIA) has launched an SME Marketing Guide to counter a lack of marketing resources available for the ICT industry.

General manager of membership and business services, Kathryn Porritt, said the guide of more than 100 pages featured nine steps that offered advice about partnerships, selecting resellers and promotional tools.

"It includes the vital steps to developing a marketing plan, and explains, in plain English, the process involved in any marketing strategy," she said. "The guide offers case studies of marketing success from other SMEs, and provides a host of links and resources."

It is not exclusive to specific divisions of the ICT sector but is meant as a general overview. There were, however, a range of case studies from a variety of companies, that reflected the different sectors of the industry, she said.

AIIA also has a number of other initiatives in the works for SMEs, including a new ICT entrepreneurs' program aimed at ISVs.

"It will offer a unique combination of training, mentoring and business relationship development," Porritt said.

"The objective is to equip the participants with the knowledge and management skills necessary to lead their business through a sustained period of growth in the Australian and international markets."

The guide is available for public download from AIIA's website: http://www.aiia.com.au/.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Bitdefender 2019

Taking cybersecurity to the highest level and order now for a special discount on the world’s most awarded and trusted cybersecurity. Be aware without a care!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?