Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Intel Technology Redefining Home Entertainment

  • 25 August, 2005 13:41

<p>INTEL DEVELOPER FORUM, San Francisco, Aug., 25, 2005 – Addressing key opportunities and challenges in the emerging digital entertainment industry, Intel Corporation executive Don MacDonald today said that technology innovation, new online services and industry specifications are helping to make digital content easier to access and enjoy both inside the home and on the go. Consumers also have more choices for experiencing digital entertainment on devices and screens of all shapes and sizes.</p>
<p>In his morning keynote speech at the Fall Intel Developer Forum, MacDonald, vice president and general manager of Intel’s Digital Home Group, said Intel is developing a broad family of PC, consumer electronics (CE) and mobile platforms and technologies. The company is also advocating industry interoperability specifications for a variety of digital home technologies, from digital displays to wired and unwired technologies. MacDonald unveiled Intel® Viiv™ technology, Intel’s platform brand designed to enrich consumers’ enjoyment of digital entertainment.</p>
<p>“Digital technology is driving the development of new types of content, a variety of media distribution options and innovative digital devices, all of which point to the emergence of a new digital entertainment industry,” said MacDonald. “As we focus on making digital entertainment easier to access and view on different devices throughout the home, a vast number of companies have an enormous opportunity to provide a wider variety of innovative devices, content and software than ever before. Intel Viiv technology exemplifies this objective.”</p>
<p>PCs based on Intel Viiv (pronounced “vīv” and rhymes with “five”) technology will be easy to use with a remote control, will be powered by a suite of Intel technologies, and surrounded by a number of verified consumer electronics devices, software and online services (including movies, music, photos and games). Intel Viiv technology will help usher in a new era of entertainment choices for consumers.</p>
<p>Dual-Core Technology, CE Platforms for the Digital Home</p>
<p>Intel unveiled a small, sleek concept PC called “Golden Gate” based on Intel’s next-generation, dual-core processor codenamed “Yonah.” The combination of dual-core-powered performance with an energy-efficient platform enables a variety of smaller and sleeker designs. The Golden Gate concept PC can run high-definition videos or display life-like gaming images and fits right inside a TV entertainment rack.</p>
<p>Intel is also developing platforms to power consumer electronics devices such as plasma TVs and personal media players. MacDonald announced Intel’s Oplus™ MN301 ‘system-on-a-chip’ multimedia display processor that brings sharp images and truer colour reproduction for flat panel displays. Production-ready reference designs for dual-channel HDTV are now available. The Oplus™ MN301 display processor and the Oplus™ Image Perfecting Engine were developed by Oplus Technologies, Ltd., the Israeli subsidiary of Oplus Technologies, Inc., and a company Intel acquired in April 2005.</p>
<p>Industry Specifications Critical</p>
<p>MacDonald said industry interoperability specifications are vital to ensuring digital content can get inside and move between devices in the home quickly and easily. Intel continues to work closely with industry groups and alliances such as the Digital Living Network Alliance, a group that has grown to nearly 250 members worldwide, and key wired and wireless technologies such as WiMAX, Wi-Fi and Wireless USB. MacDonald also said Intel recently joined the HomePlug Industry Alliance that is working to advance the use of electrical wiring as a way to share data throughout the home.</p>
<p>Intel is also working with the industry to deliver a common display interface to allow consumers to view commercial content and high definition video in a consistent manner. The company believes a unified display interface is key to a better experience in any digital home layout.</p>
<p>About IDF</p>
<p>Now in its ninth year, IDF is the premier global technology forum for hardware and software developers to confer on Intel-based platforms, technologies and solutions, and the new usage models they enable. More than 25,000 technology experts come together at IDF in more than a dozen countries each year. Visit for more information.</p>
<p>Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at</p>
<p>-- 30 --</p>
<p>Intel Viiv technology and Oplus are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.</p>
<p>*Other names and brands may be claimed as the property of others.</p>
<p>For more information, please contact:</p>
<p>Daniel Anderson
Intel Australia Pty Ltd
+61 2 9937 5886
+61 418 686 775</p>
<p>Debbie Sassine
Spectrum Communications
+61 2 9954 3299</p>

Most Popular

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?