Mitsubishi recruits BCN

Mitsubishi Electric has given BCN Technology access to its complete range of IT products as part of a reshuffle of its wholesale channel.

The appointment comes just one month after the vendor parted ways with national partner, Westan, and signed BMS for a focus on South Australia.

BCN managing director, Ken Lowe, said it had been in talks with Mitsubishi for two months. The deal comes into effect on September 1.

The vendor's extensive product range, quality design and branding were the biggest attractions, he said.

"Some of the products are traditional IT - displays, modems, keyboards - which will strengthen our range," he said. "We see some areas - such as the projectors, AV and home theatre products - as fitting the new markets we are focusing on. These will help grow our business and give us a good future."

Earlier this year, BCN said it would recruit vendors that fitted its plans to enter the convergence space.

Lowe said it had increased its sales staff by 30 per cent in the past six months to take on new partnerships.

The company had also dedicated more resources, such as product management, marketing and training to meeting the requirements of its deal with Mitsubishi.

BCN will join Mitsubishi's existing suppliers: TodayTech, Multimedia Technology and Also Technology.

While admitting there would be some overlap in the markets addressed by the vendor's distributors, Lowe said he was confident the market was big enough for all.

Mitsubishi general manager, Richard Freggi, said the appointment of BCN tied in with plans to use regional distributors rather than concentrating on a few national suppliers.

"Our strategy is to concentrate on the services and relationship side of business," he said. "This leads into regional and state-based distributors. These are the kinds of people who add valuable local services."

He said Westan's move away from Mitsubishi's product roadmap into other categories had caused the distribution change.

"Our strategy is to actively develop our AV presence," Freggi said. "All of these current partners are involved in projectors and display technology."

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?