Startup Bedouin seeks customers for virtual network services

A former IT director nails down the technology, but runs into a marketing hurdle

"As an IT manager, that's a little bit concerning on my end," Parker says. "I figure if IT departments are going to go away, I'd rather be the one that provides the outsourcing than the one who gets replaced by the outsourcing."

At the moment, Bedouin has just one employee (Parker) and one customer (which is also an investor). The company is searching for more customers who share Parker's vision.

"I'm a network engineer. I'm not a marketing and business person," he says. "I hoped to explain Bedouin to people and it would be such an obviously good idea that I wouldn't have trouble finding clients. But it's like trying to sell cars to someone who doesn't know what a car is."

So his virtualization company has butted against hard-cash reality: He needs to spend money getting the word out and it's costly. "Marketing and sales are just as expensive as the technology," he says.

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