Clueless Australians ignore 3G, says report

When it comes to 3G technology, Australians are clueless, reports a recent study from IDC on the Australian consumer mobile market.

Despite third-generation mobile services being available for over 2 years, only three percent of the 18.4 million Australian mobile users have adopted the technology.

"Resellers and partners need to position and educate the market instead of just offering capped plans," said IDC Australia's research manager for wireless solutions, Warren Chaisatien. "They need to exploit the technology that 3G offers."

The IDC report highlighted a strong shift of mobile technology into the consumer market, noting that over 50 percent of mobile phones are camera equipped, and 25 percent have MP3 playback functionality.

Telstra and Hutchison dominate the 3G market, operating on a shared GSM network. Telstra also runs 3G services on its CDMA network using 1xEvDO technology that targets business users, but so far the technology has only attracted 20,000 users.

According to Chaisatien, the looming introduction of Optus and Vodafone into the 3G marketplace will result in a stronger consumer focus and a drop in price.

"Vodafone is well positioned to enter the market and establish itself in this space," Chaisatien said. "Vodafone has been associated strongly with the youth market, which is where 3G will be heading."

Chaisatien emphasised that organizations must raise the profile of their brands before entering the mobile market place.

"The biggest draw card for 3G capable phones is its potential for innovative applications, such as interactive maps and even the possibility of e-commerce," he said. "So far, none of the 3G operators have educated the marketplace that these advancements are possible."

With the introduction of Vodafone and Optus, Chaisatien believes the share of 3G services in the mobile market will grow to 6 percent by December, as existing operators battle for market dominance and offer lower price points.

"There needs to be public awareness that these devices are shifting from voice communication devices to personal multimedia tools," Chaisatien said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Skywatcher Dobsonian 8″ Collapsible Telescope

Learn more >

Family Friendly

Whodunnit™ Duo-Scope MFL-007 Microscope Kit

Learn more >

Stocking Stuffer

Logitech Ultimate Ears Wonderboom 2 Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Scan at 1 Photo per second!

Quickly organise your entire photographic history. Automatically color correct and restore poor condition and even faded photos. And, most importantly easily share your memories with friends and family using your favourite social media applications such as Instagram, Twitter, and more.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?