The butler didn't do it for Ask Jeeves

Search engine Ask Jeeves will phase out its butler character after surveys showed he was getting in the way.

The search engine Ask Jeeves's dapper, grinning butler will soon be out of a job.

Jeeves' pink slip came from IAC/InterActiveCorp Chairman and Chief Executive Officer Barry Diller, who announced the change during a Goldman Sachs Group investor conference on Wednesday. IAC/InterActiveCorp completed its purchase of Ask Jeeves in July.

"By the way, Jeeves will disappear, and we will be called Ask or Ask.com," Diller said during the conference. "Not that I don't like that butler. He's actually a thinner butler now."

Jeeves, created by British humorist P.G. Wodehouse, was slimmed down and given a tan last year, said Lisa Meakin, a London-based spokeswoman for Ask Jeeves. But surveys showed users tended to pigeonhole the search engine as "old-fashioned" and only appropriate for question-based queries, Meakin said.

The company's research has shown that use of the Jeeves character as the prominent symbol of the brand blinds people to recent changes and improvements in the search engine, the company said in a statement.

No time line has been given for Jeeves' departure, and no final decision on a new name for the search engine has been made, Meakin said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?